Passu: BlogBloghttps://www.passu.com.au/Thu, 28 Mar 2024 09:47:25 GMTurn:store:1:blog:post:33https://www.passu.com.au/budget-savvy-merchandising-making-every-dollar-countBUDGET-SAVVY MERCHANDISING: MAKING EVERY DOLLAR COUNT<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 29/Blog March 2024 (1)_1000.jpeg" alt="" width="600" height="400" /></p> <p>In today's competitive market, every business, regardless of size, strives to make a significant impact without breaking the bank. Merchandising plays a crucial role in this endeavor, offering a powerful way to enhance brand visibility, engage customers, and drive sales. At Passu, we understand the importance of cost-effective merchandising solutions that deliver maximum impact. We'll explore practical strategies for making every dollar count in your merchandising efforts.</p> <p><strong>Define Your Objectives:</strong> Whether you aim to increase brand awareness, boost customer loyalty, or drive sales, having a clear understanding of what you want to achieve will guide your merchandising decisions. Our design specialists work closely with our clients to understand their objectives, ensuring that our merchandising solutions are tailored to meet their specific needs and budget constraints.</p> <p><strong>Strategic Product Selection: </strong>Focus on items that offer high perceived value at an affordable price point. Our website offers a wide range of customizable merchandise options, from promotional apparel and accessories to tech gadgets and eco-friendly products.</p> <p><strong>Maximize Brand Exposure:</strong> Leverage every opportunity to showcase your brand through creative branding techniques such as logo placement, custom packaging, and eye-catching designs. Our team at Passu specializes in creating unique branding solutions that ensure your brand remains top-of-mind among your audience.</p> <p><strong>Focus on Quality and Durability</strong>: Invest in products that are well-made and durable, ensuring that they leave a positive impression and reflect positively on your brand. We source our merchandise from trusted suppliers known for their quality craftsmanship.</p> <p><strong>Optimize Distribution Channels:</strong> Whether through trade shows, corporate events, online promotions, or direct mail campaigns, choosing the right channels can significantly impact the success of your merchandising efforts. Our website offers convenient online ordering options and fast shipping, making it easy for you to get your merchandise into the hands of your customers quickly and efficiently.</p> <p>In conclusion, budget-savvy merchandising is all about making strategic decisions that deliver maximum impact without exceeding your financial limitations. By defining your objectives, selecting the right products, maximizing brand exposure, prioritizing quality, and optimizing distribution channels, you can achieve remarkable results that elevate your brand and drive business growth. Explore our website at <a href="http://www.passu.com.au/">www.passu.com.au</a> to discover an array of budget-friendly merchandising solutions designed to help you maximize your impact while staying within your budget.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 29/Blog March 2024 (2)_1000.jpeg" alt="" width="600" height="400" /></p>urn:store:1:blog:post:32https://www.passu.com.au/the-ultimate-guide-to-personalized-christmas-gifts-for-businessesTHE ULTIMATE GUIDE TO PERSONALIZED CHRISTMAS GIFTS FOR BUSINESSES<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 28/Blog 2 Image (2)_1000.jpeg" alt="" width="600" height="400" /></p> <p>The holiday season is upon us, and what better way to show appreciation for your clients, employees, and business partners than with personalized Christmas gifts? Customized gifts not only convey your gratitude but also strengthen your business relationships. In this ultimate guide, we'll explore the art of selecting and giving personalized Christmas gifts for businesses.</p> <p><strong>1. Know Your Audience:</strong></p> <p>Before you start gifting, it's essential to understand your audience. Consider the preferences, interests, and needs of your clients, employees, and partners.</p> <p><strong>2. Customization is Key:</strong></p> <p>The hallmark of a personalized Christmas gift is, of course, customization. Whether it's adding a name, logo, or a heartfelt message, the personal touch makes the gift feel special. Consider engraving, embossing, or custom printing on items like mugs, notebooks, or even tech gadgets.</p> <p><strong>3. Practicality and Utility:</strong></p> <p>While personalized gifts are lovely, they should also be useful. Consider gifts that recipients can integrate into their daily lives. Items like custom calendars, desk accessories, or even high-quality pens can serve as practical reminders of your business.</p> <p><strong>4. Corporate Apparel:</strong></p> <p>Branded apparel is a classic choice for corporate gifts. Consider custom-made T-shirts, polo shirts, or hoodies featuring your company logo. Not only do these items promote your brand, but they also offer a sense of belonging to your employees and partners.</p> <p><strong>5. Tech Gadgets:</strong></p> <p>In the digital age, tech gadgets are always appreciated. Consider gifting personalized USB drives, wireless chargers, or Bluetooth speakers. These practical items are both functional and stylish.</p> <p><strong>6. Green and Sustainable Gifts:</strong></p> <p>Show your commitment to sustainability by opting for eco-friendly personalized gifts. Customized reusable shopping bags and bamboo office supplies can be excellent choices.</p> <p><strong>7. Timely Delivery:</strong></p> <p>Ensure that you order your personalized gifts well in advance to guarantee timely delivery. Late gifts can lose their impact, so plan accordingly to avoid any last-minute hassles.</p> <p><strong>8. Personalized Wrapping and Packaging:</strong></p> <p>Don't forget to pay attention to the presentation. The packaging should reflect the thought and effort you've put into selecting the gift. Custom wrapping paper or gift bags can add an extra layer of personalization.</p> <p><strong>9. Handwritten Notes:</strong></p> <p>Lastly, accompany your personalized gift with a handwritten note. Express your gratitude and warm wishes for the holiday season. A personal touch like this can make all the difference.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 28/Blog 2 Image (1)_1000.jpeg" alt="" width="600" height="400" /><br /><br /></p> <p>Personalized Christmas gifts for businesses are a powerful way to foster and strengthen relationships with clients, employees, and partners. By following this ultimate guide, you can ensure that your gifts are not only appreciated but also leave a lasting impression. Make this holiday season memorable for your business connections with thoughtful and personalized gifts</p>urn:store:1:blog:post:31https://www.passu.com.au/christmas-gift-guide-top-gifting-ideas-for-this-christmas-seasonCHRISTMAS GIFT GUIDE: TOP GIFTING IDEAS FOR THIS CHRISTMAS SEASON<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 27/Mass Blog - 4 (1)_1000.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p>As the Christmas season approaches, businesses in Australia are gearing up to spread holiday cheer and show their appreciation to clients, employees, and partners. One effective way to achieve this is through promotional merchandise. Thoughtful and well-branded gifts not only express gratitude but also enhance brand visibility. Below are some creative gift ideas tailored for businesses, helping you leave a lasting impression on your audience.</p> <ul> <li><strong>Engraved Cheeseboards</strong></li> </ul> <p>Start your gift list with a touch of sophistication. Engraved cheeseboards add a personal and elegant touch to any kitchen. Whether it's for the cheese connoisseur or the occasional entertainer, a customized cheeseboard is a thoughtful and practical gift.</p> <ul> <li><strong>Engraved Wine Glass</strong></li> </ul> <p>Pair that cheeseboard with a beautifully engraved wine glass. Personalized wine glasses not only elevate the wine-drinking experience but also serve as a memorable keepsake for your loved ones to cherish.</p> <ul> <li><strong>Snack Box</strong></li> </ul> <p>Everyone loves snacks! A curated snack box filled with gourmet goodies, chocolates, nuts, and more is a delightful way to spread holiday cheer. It's a gift that's perfect for sharing during family gatherings or cozy nights.</p> <ul> <li><strong>Glass Mugs</strong></li> </ul> <p>Warm up your loved ones with glass mugs that are perfect for sipping hot cocoa, coffee, or tea. The transparent design adds a touch of elegance, making every beverage feel special.</p> <ul> <li><strong>Branded Confectionery</strong></li> </ul> <p>Confectionery is not just a delightful treat for the taste buds but also a visual feast. Businesses can use branded confectionery as corporate gifts, reinforcing brand recognition while spreading festive cheer. With a wide array of mouthwatering options, from artisan chocolates to beautifully packaged candies, there's something for everyone.</p> <ul> <li><strong>Diffusers</strong></li> </ul> <p>Infuse your home with the comforting and nostalgic scents of the season, creating a warm and welcoming atmosphere that captures the spirit of Christmas. Our diffusers are designed not only to fill your space with delightful fragrances but also to add a touch of elegance to your decor.</p> <ul> <li><strong>Scented Candles</strong></li> </ul> <p>Speaking of candles, scented candles are a fantastic way to create a relaxing ambiance. Choose from a wide range of scents, from vanilla and lavender to exotic spices, to suit your recipient's preferences.</p> <ul> <li><strong>Cooler Bag</strong></li> </ul> <p>For the outdoor enthusiast or picnic lover in your life, a cooler bag is a practical and thoughtful gift. It keeps beverages and snacks chilled while on the go, making outdoor adventures even more enjoyable.</p> <ul> <li><strong>Picnic Rugs</strong></li> </ul> <p>Crafted with both comfort and style in mind, these rugs are the perfect accessory for your outdoor celebrations. The festive patterns and colors add a touch of seasonal flair to any outdoor setting, making gatherings warm and inviting.</p> <ul> <li><strong>Personalized Gift Basket</strong></li> </ul> <p>If you can't decide on just one item, why not create a personalized gift basket? Combine some of the items mentioned above, along with some of your recipient's favorite treats, for a truly customized and heartwarming gift.</p> <p> </p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 27/Mass Blog - 4 (2)_1000.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p>This Christmas season, go the extra mile in expressing your gratitude with well-curated gift sets that reflect the unique tastes and preferences of your clients. Promotional merchandise and gift sets provide creative and effective ways for businesses to connect with their clients during the holiday season and beyond. Be sure to personalize your gifts with your company's logo and branding for a lasting impact. As you prepare your holiday gifting strategy, remember that thoughtful presents not only convey your appreciation but also strengthen the bonds between your business and its valued clients. Embrace the spirit of giving, and make this Christmas season truly memorable with unforgettable gift sets!</p>urn:store:1:blog:post:30https://www.passu.com.au/reducing-plastic-waste-at-events-eco-friendly-event-merchandise-ideasREDUCING PLASTIC WASTE AT EVENTS: ECO-FRIENDLY EVENT MERCHANDISE IDEAS<p> </p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 26/Blog26 Banner1_1000.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p style="text-align: justify;">In an era where environmental consciousness is on the rise, event organizers are facing increasing pressure to reduce plastic waste and embrace eco-friendly alternatives. One area that often generates a substantial amount of waste is event merchandise. From promotional giveaways to branded swag bags, the choices we make regarding event merchandise can have a significant impact on the environment. Plastic waste at events can be a significant contributor to environmental harm. Single-use plastic items like cups, straws, and bags often end up in landfills or, worse yet, in our oceans, harming marine life and ecosystems. Events, whether they're large conferences, festivals, or corporate gatherings, are notorious for generating copious amounts of plastic waste. However, event organizers can take proactive steps to reduce this impact.</p> <p style="text-align: justify;">We'll explore eco-friendly event merchandise ideas that not only reduce plastic waste but also contribute to a more sustainable future.</p> <ul style="text-align: justify;"> <li><strong>Reusable Water Bottles: </strong>Instead of providing single-use plastic water bottles, opt for reusable, BPA-free water bottles with your event's branding. Attendees can refill them throughout the event and take them home as useful and sustainable souvenirs.</li> <li><strong>Tote Bags:</strong> Ditch plastic bags and provide attendees with high-quality, reusable tote bags made from organic cotton or recycled materials. These bags are not only eco-friendly but also serve as a walking advertisement for your event.</li> <li><strong>Sustainable Apparel:</strong> Choose eco-friendly clothing options for staff uniforms or event merchandise. Organic cotton, hemp, and recycled polyester are sustainable fabric choices that align with your eco-conscious message.</li> <li><strong>Compostable Tableware:</strong> If your event includes catering, opt for compostable plates, cutlery, and food containers made from materials like cornstarch or sugarcane. These items can be composted after use.</li> <li><strong>Solar-Powered Gadgets:</strong> Consider solar-powered chargers or gadgets as event merchandise. They harness renewable energy, reducing the need for disposable batteries and chargers.</li> </ul> <p style="text-align: justify;">Reducing plastic waste at events not only helps protect the environment but also aligns your brand with sustainable values. By choosing eco-friendly event merchandise, you demonstrate your commitment to a greener future and inspire attendees to make more eco-conscious choices in their own lives.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 26/Blog26 Banner2_1000.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: justify;">Choosing eco-friendly event merchandise is a tangible way to reduce plastic waste, conserve resources, and contribute to a more sustainable world. By embracing these ideas and partnering with suppliers like Passu Merchandise, who offer eco-conscious solutions, you can make your events greener, more memorable, and aligned with the values of today's eco-conscious attendees. Together, we can create events that leave a positive impact on both people and the planet.</p>urn:store:1:blog:post:29https://www.passu.com.au/eofy-sale-2023-super-savings-on-work-uniforms-and-promotional-gear-to-elevate-your-businessEOFY SALE 2023: SUPER SAVINGS ON WORK UNIFORMS AND PROMOTIONAL GEAR TO ELEVATE YOUR BUSINESS<p>As the End of the Financial Year approaches, businesses across the country are preparing for the highly anticipated EOFY sales. This annual event not only offers incredible savings but also presents a strategic opportunity to make purchases that benefit your business. Among the many items on sale, work uniforms and promotional products stand out as essential assets for businesses looking to elevate their brand image and drive success. Discover how you can maximize the benefits of this sale, secure high-quality products, and even claim tax deductions for your business.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 25/Top 6 Trending Outfit_1000.jpeg" alt="" width="600" height="400" /></p> <p>• <strong>Start Planning:</strong> <br />To make the most of the EOFY sale, proper planning is crucial. Consider branded work uniforms to create a professional image among your team, promotional gear to increase brand recognition, and customized signage and printing for effective advertising. <br /> <br />•<strong> Stock Up on Branded Products:</strong> <br />During the EOFY sale, you'll find huge discounts. Take this opportunity to replenish your stock of uniforms and expand your range of promotional items, such as branded pens, tote bags, and keychains. Not only will you save on upfront costs, but you'll also strengthen your brand.</p> <p>• <strong>Customize Signages and Printing Materials:</strong> <br />Invest in high-quality signage and printing products that will enhance your brand's visibility, reinforce your professionalism, and help you stand out from the competition.</p> <p>• <strong>Claim Tax Deductions:</strong> <br />One of the significant benefits of purchasing branded clothing and merchandise is the ability to claim a tax deduction. Consult with your accountant or tax advisor to understand the specific requirements and eligibility criteria for claiming these deductions. By doing so, you not only save during the EOFY sale but also enjoy the long-term financial benefits through tax write-offs.</p> <p>• <strong>Enjoy Free Shipping and High-Quality Products:</strong> <br />Many retailers and suppliers offer free shipping during the EOFY sale, adding another layer of savings to your purchases. Take advantage of this perk and ensure you choose reputable suppliers known for providing high-quality products.</p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 25/Top 6 Trending Outfit (1)_1000.jpeg" alt="" width="600" height="400" /></p> <p>The EOFY sale is a golden opportunity for businesses to stock up on branded products that will help their businesses while enjoying significant discounts. Plan ahead, take advantage of the tax time deals, and secure high-quality products that enhance your brand image and marketing efforts. Remember to explore tax deduction, making the EOFY sale a win-win situation for your business. Don't miss out on this chance to save and elevate your brand visibility as the financial year comes to a close.</p>urn:store:1:blog:post:28https://www.passu.com.au/stylish-and-comfortable-winter-workwear-from-office-to-outdoor-meetingsSTYLISH AND COMFORTABLE WINTER WORKWEAR: FROM OFFICE TO OUTDOOR MEETINGS<p>When it comes to winter workwear, it's important to find a balance between style and functionality. From hoodies and beanies to hi-vis jackets and jumpers, there are plenty of options to choose from. Also, consider customizing your winter workwear with your company's branding or logo. This not only promotes your brand but also adds a professional touch to your outfit.  </p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 24/Top 6 Trending Outfit_1000.jpeg" alt="" width="636" height="400" /></p> <p>Here are some additional suggestions for stylish and comfortable winter workwear:</p> <ul> <li><em>Weather-resistant Jackets</em> - A must-have for outdoor meetings and activities. Look for water-repellent, warm, and lightweight jackets that will keep you dry and comfortable in inclement weather. Choose jackets with adjustable cuffs and hoods for added protection against the elements.</li> <li><em>Softshell Jackets-</em> They offer a balance of warmth and breathability, making them versatile for different weather conditions. Softshell jackets are also lightweight and flexible, allowing for ease of movement during outdoor activities.</li> <li><em>Hi-Vis Jackets</em> -  If you work in a field where you need to be visible outdoors, a hi-vis jacket is a must-have. Look for jackets that meet safety standards while also offering breathability and comfort.</li> <li><em>Jumpers</em> -  A great option for winter workwear. Opt for wool jumpers that offer warmth without being bulky. Choose classic colors like navy, black, or gray, which can easily be paired with trousers or skirts for a professional look. </li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 24/Top 6 Trending Outfit (2)_1000.jpeg" alt="" width="635" height="400" /></p> <p>In conclusion, stylish and comfortable winter workwear is essential for outdoor meetings and activities. Weather-resistant and soft-shell jackets are great options for staying warm and protected while on the go. Customizing your workwear with branding or logos promotes your company and creates a professional look for your team. Consider investing in custom workwear for your team this winter to create a lasting impression and promote a positive work culture.</p>urn:store:1:blog:post:27https://www.passu.com.au/the-importance-of-incorporating-eco-friendly-products-in-your-business-marketing-strategyTHE IMPORTANCE OF INCORPORATING ECO-FRIENDLY PRODUCTS IN YOUR BUSINESS MARKETING STRATEGY<p>As businesses look for ways to reduce their carbon footprint and promote sustainability, eco-friendly products have become more popular than ever. By using eco-friendly products, you can demonstrate your commitment to sustainability and show your customers that you care about the environment. This can help you attract new customers and build a loyal following that values your brand for its eco-friendly practices. By using products that are unique, eye-catching, and eco-friendly, you can create a lasting impression on your customers and build a brand that is known for its commitment to sustainability.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 23/20_1000.jpeg" alt="" width="600" height="400" /></p> <p>Some of the most popular eco-friendly products for business campaigns and branding include:</p> <ul> <li>Reusable coffee cups and water bottles.</li> <li>Eco bags are made from sustainable materials like cotton, bamboo or jute.</li> <li>Sustainable stationery like notebooks and pens made from recycled materials.</li> <li>Eco-friendly technology products like solar-powered phone chargers or bamboo phone cases are also great options for eco collection promotional products. These products reduce energy consumption.</li> <li>Home accessories like bamboo cutting boards, cork coasters, or recycled glassware can encourage eco-friendly practices in the home.</li> <li>Sustainable Packaging: Businesses can switch to eco-friendly packaging materials like biodegradable packing peanuts, cardboard boxes made from recycled materials, and paper-based packing materials. It helps to reduce waste.</li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 23/19_1000.jpeg" alt="" width="600" height="400" /></p> <p>In conclusion, switching to an eco-friendly range of products for your business campaigns and branding is a win-win for everyone involved. By making the switch, you can promote sustainability, save money, and build a brand that stands out from the competition. So, why not take the first step and start exploring eco-friendly products for your next campaign or branding effort today?</p>urn:store:1:blog:post:26https://www.passu.com.au/how-to-elevate-your-brand-with-our-new-year-promotional-product-rangeHOW TO ELEVATE YOUR BRAND WITH OUR NEW YEAR PROMOTIONAL PRODUCT RANGE<p>As the new year approaches, it's the perfect time to start thinking about how to elevate your brand and stand out from the competition. One great way to do this is by incorporating promotional products into your marketing strategy.</p> <p>Our new year promotional product range includes a wide variety of items that can be customized with your brand logo or message. From items like tote bags and water bottles to unique items like stress balls and custom-shaped USB drives, there is something for every budget. Each of these products is expertly crafted with high-quality materials, ensuring that your brand is seen and remembered by your target audience.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 22/Blog 1_1000.jpeg" alt="" width="600" height="400" /></p> <p>One great thing about promotional products is that they offer a high return on investment. Promotional products offer a tangible item that can be used and seen repeatedly, providing ongoing brand exposure. Plus, when your customers use these items, they'll be spreading the word about your brand to everyone they interact with.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 22/Blog_1000.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p>Promotional products are also a great way to show appreciation to your customers, employees, and partners. Show them that you value their business by giving them a useful and thoughtful gift. So, if you're looking for a cost-effective and impactful way to elevate your brand in the new year, be sure to check out our new year promotional product range. From pens to power banks, and from t-shirts to tote bags, we have something for every budget and target audience, so you can be sure to find the perfect item to suit your needs.</p>urn:store:1:blog:post:25https://www.passu.com.au/corporate-gift-merchandise-ideas-2022CORPORATE GIFT MERCHANDISE IDEAS 2022<p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Coprporate-gift-ideas-2022-1_1000.jpeg" alt="" width="600" height="400" /></p> <p>As the holiday season approaches, businesses are preparing their corporate gift budgets for the coming year. While many companies stick with tried-and-true products like pens and mugs, others are looking for unique items to make their brand stand out.</p> <p>When it comes to corporate gift merchandise, it can be tough to know what to choose. After all, you want to pick something that will be appreciated and remembered. If you're stuck for ideas, don't worry - we've got you covered.</p> <p>If you're looking for corporate gift ideas for 2022, here are ten great corporate gift ideas.</p> <p><span style="text-decoration: underline;"><strong>1. Customized pens</strong></span></p> <p><span style="text-decoration: underline;"><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-2_1000.jpeg" alt="" width="600" height="400" /></strong></span></p> <p>A corporate gift is a great way to show your clients, employees, and partners that you appreciate them. And what better way to do that than with a custom pen they can use daily?</p> <p>A pen can be ordered with your company's logo, name, and contact information. This way, every time your recipients use the pen, they'll be reminded of your company. And who knows? They may even show the pen off to their friends and colleagues, giving your company even more exposure.</p> <p>Investing in a customized pen is a great way to show your appreciation and build goodwill with your clients, employees, and partners. So what are you waiting for? Below are some of the best types of pens you can order!</p> <p><strong><a href="https://www.passubranding.com.au/office/pens/LL3270">Napier Deluxe Pen</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/office/pens/LL2021">Bamboo Pen</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/office/pens/LL2111">Austin Pen/Stylus</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/office/pens/LL3276">Hamilton Pen</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/office/pens/LL625">Constellation Pen</a></strong></p> <p><span style="text-decoration: underline;"><strong>2. Mugs</strong></span></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-3_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>Mugs are a common corporate gift. They are often given to employees or clients to show appreciation or foster goodwill. But how do you choose the right mug for your business?</p> <p>There are a few things to consider when selecting a corporate mug. First, you need to decide what material you want the mug to be made from. Ceramic mugs are the most popular choice, but you can also find mugs made from glass, plastic, or metal. Second, you need to decide what size mug you want. Mugs come in a variety of sizes, from small to large. Third, you need to decide what design you want on the mug. You can either choose a pre-made design or have a custom design made. Check out these amazing mugs below:</p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL0463">Vulcan Wheat Fiber Mug</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL862">Java Mug</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL0850">Magnum Ceramic Mug/Cork Base</a></strong></p> <p><span style="text-decoration: underline;"><strong>3. USB Flash Drives</strong></span></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-4_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>If you're looking for a gift that's both practical and stylish, look no further than USB flash drives. USB flash drives are perfect for storing and transferring data, and they can be easily customized with your company's logo and branding. Plus, they make great gifts for employees and clients alike.</p> <p>There are tons of different USB flash drives on the market, so it's important to choose one that's right for your business. Check these out:</p> <p><strong><a href="https://www.passubranding.com.au/tech/flashmemory/LL9600">Swivel USB Flash Drive</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/flashmemory/LL9602">Bamboo USB Flash Drive</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/flashmemory/LL9605">Credit Card Flash Drive</a></strong></p> <p><span style="text-decoration: underline;"><strong>4. Notebooks</strong></span></p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-5_1000.jpeg" alt="" width="600" height="400" /></p> <p>Notebooks can be personalized with your company logo, making them a great corporate gift. Not only are they stylish and professional, but they're also practical and useful, which makes them a great choice for any corporate event or function. Give your clients and employees something they'll use - and be sure to make a lasting impression with your custom-made notebooks.</p> <p>When choosing corporate gift notebooks, there are a few things to keep in mind. First, think about your budget and how many notebooks you need to purchase. Second, consider the style of the notebook and whether you want it to be printed with your company logo or slogan. Finally, choose a notebook that is of good quality so that it will last for years to come.</p> <p>If you are looking for high-quality ones, look no further than these notebooks below:</p> <p><strong><a href="https://www.passubranding.com.au/eco/notebooks/LL9757">Amazon Bamboo Notebook</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/office/notebooks/LL8539">Genesis A5 Notebook</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/eco/notebooks/LL9753">Stone Paper Notebook</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/eco/notebooks/LL0946">Trek Notebook</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/office/notebooks/LL5090">Venture Supreme Notebook/Slalom Pen</a></strong></p> <p><span style="text-decoration: underline;"><strong>5. Backpacks</strong></span></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-6_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>With so many different types of gifts to choose from, it can be hard to decide what to give. If you're looking for a unique and practical gift that will be sure to impress, consider a backpack. Backpacks are an increasingly popular type of corporate gift, as they are both useful and stylish. Your clients and employees can use it for work, travel, or even everyday errands. Plus, a backpack is a gift that keeps on giving, as it can be used for years to come.</p> <p>There are many different styles and types of backpacks available, so you can find the perfect one to fit your needs.</p> <p><strong><a href="https://www.passubranding.com.au/bags/calicocanvas/LL506">Calico Drawstring Library Backpack</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/bags/cottonbags/LL510">Colored Cotton Long Handle Bag</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/bags/bamboobags/LL514">Short Handle Bamboo Bag</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/bags/coolerbags/LL521">Tundra Cooler/Shopping Bag</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/bags/drawstringbags/LL523">Pronto Drawstring Backpack</a></strong></p> <p><span style="text-decoration: underline;"><strong>6. Power Banks</strong></span></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-7_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>Most people love receiving gifts, especially if they are useful. Power banks are one of the most popular corporate gifts because they are so useful. They are perfect for keeping phones charged while on the go. Power banks come in a variety of shapes, sizes, and colors, so you can find the perfect one for your company's brand.</p> <p>Power banks are an essential item for anyone who relies on their mobile devices, and with your company's logo printed on them, they're sure to remember your brand every time they need to recharge.</p> <p>There are a few things to consider when choosing corporate gift power banks. First, you'll want to make sure they're high quality and durable. No one wants a power bank that dies after just a few uses. Second, you'll want to make sure they're compatible with a variety of devices. And finally, you'll want to make sure they're stylish and look good with your brand's aesthetic.</p> <p><strong><a href="https://www.passubranding.com.au/tech/powerbanks/LL9209">Sabre Wireless Power Bank</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/powerbanks/LL9205">Dynamo Wireless Power Bank</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/powerbanks/LL0519">Nova Power Bank</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/powerbanks/LL9109">Velocity Power Bank</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/powerbanks/LL9111">Impulse Power Bank</a></strong></p> <p><span style="text-decoration: underline;"><strong>7. Phone Holders</strong></span></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-8_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>For businesses looking for a unique and practical corporate gift, phone holders are a great option. Phone holders come in a variety of styles and can be customized with your company logo or branding. They are a useful accessory for any desk or office, and they make a great gift for employees, clients, and customers.</p> <p>So if you are looking for a corporate gift that is sure to be used and appreciated, take a look at our selection of phone holders below:</p> <p><strong><a href="https://www.passubranding.com.au/tech/techaccessories/LL9061">Vectra Phone Stand</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/techaccessories/LN1425">Microfiber Bean Bag Phone Chair/Cleaner</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/techaccessories/LL9264">Rush Car Vent Phone Holder</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/techaccessories/LL9084">Smart Phone Holder</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/techaccessories/LL9083">Cradle Phone Holder</a></strong></p> <p><span style="text-decoration: underline;"><strong>8. Wireless Charger</strong></span></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-9_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>With so many devices on the market, there is sure to be a wireless charger that meets your needs. You can find wireless chargers that are compatible with all kinds of devices, including phones, tablets, and laptops. You can also find chargers that come in different colors and styles to match your company's branding.</p> <p>When choosing a corporate gift wireless charger, it is important to consider your budget and the needs of your employees and clients. You should also consider the wattage of the charger, as this will determine how quickly the device can charge. Lower wattage chargers will take longer to charge a device, while higher wattage chargers will charge a device more quickly.</p> <p>Give the gift of convenience and thoughtfulness with a corporate gift wireless charger.</p> <p><strong><a href="https://www.passubranding.com.au/tech/chargers/LL0275">Aluminum Ranger Fast Wireless Charger</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/chargers/LL0240">Talon Magnetic Fast Wireless Charger</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/chargers/LL0272">Cork Ranger Fast Wireless Charger</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/chargers/LL0224">Arc Square Bamboo Wireless Charger</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/tech/chargers/LL0208">Arc Round Wireless Charger</a></strong></p> <p><span style="text-decoration: underline;"><strong>9. Bottles</strong></span></p> <p><span style="text-decoration: underline;"><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-10_1000.jpeg" alt="" width="600" height="400" /></strong></span></p> <p>As the world becomes more and more health conscious, it's no surprise that bottles are becoming more popular. They are a great way to promote a healthy lifestyle, and they make a great corporate gift for businesses. Bottles are available in a variety of styles and sizes and can be customized with your company logo or message. Make sure to choose a product that is appropriate for the People you are giving it to and it is important to choose a quality product that will be appreciated and used. Avoid giving cheap, disposable items that will end up in the trash. There are many quality options available at various price points, so be sure to shop around to find the perfect gift for your budget.</p> <p><strong><a href="https://www.passubranding.com.au/drinkware/drinkbottles/LL6976">Soda Vacuum Bottle</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/drinkbottles/LL1397">Capri Glass Bottle/Silicone Sleeve</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/drinkbottles/LL1385">Hike Drink Bottle</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/drinkbottles/LL1394">Capri Glass Bottle</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/drinkbottles/LL6968">Thirst Drink Bottle</a></strong></p> <p><span style="text-decoration: underline;"><strong>10. Reusable Coffee Cup</strong><strong>s</strong></span></p> <p><span style="text-decoration: underline;"><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-11_1000.jpeg" alt="" width="600" height="400" /></strong></span></p> <p>As the world becomes more eco-conscious, many companies are looking for ways to reduce their environmental impact. One way to do this is by giving corporate gifts that are reusable, such as coffee cups.</p> <p>There are many benefits to giving reusable coffee cups as corporate gifts. For one, it shows that your company is committed to being environmentally responsible. Additionally, reusable coffee cups are practical gifts that can be used multiple times. Reusable coffee cups are a great way to promote your company while also helping the environment. They can be branded with your company logo and message, and they're a practical gift that everyone can use. Plus, they'll help your recipients save money on their daily coffee habits. They're inexpensive and easy to find. </p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL0853">Manta Vacuum Cup</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL0863">Milano Vacuum Cup</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL0441">Cascade Coffee Cup</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL0414">Vienna Eco Coffee Cup/Cork Band</a></strong></p> <p><strong><a href="https://www.passubranding.com.au/drinkware/reusablecoffeecups/LL0422">Aroma Coffee Cup/Comfort Lid</a></strong></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 21/Corporate-gift-ideas-2022-12_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>When it comes to corporate gift giving, there are many factors to consider. It's important to choose a gift that is unique, memorable, and appropriate for your company. This list of corporate gift ideas provides a great starting point for anyone looking for the perfect gift for their clients or employees. From unique experiences to personalized items, there is something on this list for everyone.</p> <p> </p> <p>In conclusion, the above-mentioned corporate gifts are some of the best ideas for corporate gift merchandise in 2022. They are unique, thoughtful, and sure to impress your clients and employees. If you're looking for corporate gifts that will make a lasting impression, consider one of these amazing options. With so many options available, it can be difficult to know where to start. So, take your time, pick the perfect gift, and make your clients and employees happy.</p> <p> </p> <p><strong>Written By Aniqa Ajward</strong></p>urn:store:1:blog:post:24https://www.passu.com.au/how-to-get-the-most-out-of-eofy-sales-2022-2HOW TO GET THE MOST OUT OF EOFY SALES - 2022<p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 20/Eofy-sale-1-2022_1000.jpeg" alt="" width="600" height="400" /></p> <p>EOFY is always an exciting time of year. It's a time when brands and businesses offer their best products at discounted prices in the hope of clearing stock before the start of the new financial year. It can also be a great opportunity to pick up some last-minute Christmas gifts at bargain prices.</p> <p><strong>EOFY sales – what to expect</strong></p> <p>The end of financial year sales is a great time to snag a bargain on big-ticket items. This is because many businesses operate on a fiscal year, which ends on June 30. As a result, businesses often want to clear out inventory before the new fiscal year begins.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 20/Eofy-sale-2-2022_1000.jpeg" alt="" width="600" height="400" /></p> <p>Here's what you can expect from this year's sales. Most retailers will start their EOFY sales early, with some offers available from the 1<sup>st</sup> of June to the 30<sup>th </sup>of June.</p> <p>During this time, you can expect to see discounts on a range of items and many retailers will also offer interest-free finance deals.</p> <p>In a nutshell:</p> <p>There is more competition than usual as businesses try to outperform each other, which means more discounts for consumers.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 20/Eofy-sale-3-2022_1000.jpeg" alt="" width="600" height="400" /></p> <p>Consumers can take advantage of these sales to get some great deals on items they may have been wanting for a while. However, it's important to be aware that not all businesses will have EOFY sales, and those that do may not have the same discounts as others. It's always best to do some research.</p> <p><strong>Miscellaneous tips for shopping on EOFY</strong></p> <p>It’s time to start thinking about shopping for those items you've been putting off all year. Here are a few tips to help you get the most out of your EOFY shopping this year: </p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 20/Eofy-sale-4-2022_1000.jpeg" alt="" width="600" height="400" /></p> <ul> <li>Plan ahead and set a budget: make sure you know what you want to buy before the sales start and try to resist the urge of buying unnecessary things. This will help you stay on track and avoid overspending.</li> </ul> <ul> <li>The EOFY sales are a great time to get a bargain, but you don't want to end up paying more than you have to. So do your research and compare prices before you go shopping.</li> </ul> <ul> <li>Be aware of the terms and conditions of the sale. Many companies have special EOFY sales and some of them may have different terms and conditions that you need to be aware of.</li> </ul> <ul> <li>Look for sales and discounts: Many stores offer discounts and sales around EOFY, so be sure to look out for them.</li> </ul> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 20/Eofy-sale-5-2022_1000.jpeg" alt="" width="600" height="400" /></p> <ul> <li>Take advantage of online shopping: you can often find better deals online, and you'll avoid the crowds at the mall.</li> </ul> <p style="text-align: left;"><strong>Best sales, deals, and steals Online</strong></p> <ul style="list-style-type: disc;"> <li><strong><a href="https://www.myer.com.au/">MYER (Department Store)</a></strong></li> </ul> <p>This classic department store in Australia is offering multiple discounts on various products like womenswear, menswear, kids wear, toys, kitchen appliances, and more, this EOFY! You’re sure to find something for yourself.</p> <ul style="list-style-type: disc;"> <li><strong><a href="https://www.passu.com.au/">Passu (Online Merchandise Store)</a></strong></li> </ul> <p>This year, Passu Fashion Store is offering 20% off on all promotion products and uniforms. So if you've been thinking of getting merchandise for your business, now is your chance. This is the perfect time to stock up on all the products you need, to get your business organized.</p> <ul style="list-style-type: disc;"> <li><strong><a href="https://www.theiconic.com.au/">THE ICONIC (Online Store)</a></strong></li> </ul> <p>This online store is offering 60% off on all their products this EOFY, with a selection of clothes from popular brands, shoes, toys and beauty products, THE ICONIC has you covered. They sure have something for every style.</p> <ul style="list-style-type: disc;"> <li><strong><a href="https://www.lululemon.com.au/">Lululemon (Online Store)</a></strong></li> </ul> <p>This official site for activewear in Australia has slashed its prices this EOFY, they are specialized in making athletic clothes for yoga, workout, and running, and also cozy loungewear for those who want to stay home and chill. Now is the time to restock your favorites.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 20/Eofy-sale-6-2022_1000.jpeg" alt="" width="600" height="400" /></p> <ul style="list-style-type: disc;"> <li style="text-align: left;"><strong><a href="https://www.calvinklein.com.au/">Calvin Klein (Online and In-Store)</a></strong></li> </ul> <p>The renowned brand offers a discount of up to 30% off site-wide on their branded collection of clothing. Pick your favorite style this EOFY.</p> <ul style="list-style-type: disc;"> <li><strong><a href="https://thenorthface.com.au/">The North Face (Online and In-Store)</a></strong></li> </ul> <p>This store with a range of winter clothing offers a discount of up to 50% off on their rugged yet eye-catching products. Prepare for winter in style.</p> <ul style="list-style-type: disc;"> <li><strong><a href="https://cottonon.com/AU/co/co-sale/">Cotton On (Online and In-Store)</a></strong></li> </ul> <p>Save up to 50-70% on women’s, men’s, and kid’s clothing and accessories. </p> <ul style="list-style-type: disc;"> <li><strong><a href="https://theoodie.com/">The Oodie (Online Store)</a></strong></li> </ul> <p>The popular Australian brand, well-known for its oversized hooded wearable blankets is offering up to $50 off this EOFY. Stay warm and cozy this winter.</p> <ul style="list-style-type: disc;"> <li><strong><a href="https://www.oneteaspoon.com/">One Teaspoon (Online and In-Store)</a></strong></li> </ul> <p>This homegrown fashion label offers up to 50% off on everything site-wide and 70% off on all their outlet styles. From cult denims, clothing and accessories to footwear and homewares, everything’s available.</p> <ul style="list-style-type: disc;"> <li><strong><a href="https://www.davidjones.com/">David Jones (Department Store)</a></strong></li> </ul> <p>This department store company offers up to 50% off on a range of products available online and in-store. You can shop for thousands of products from your favorite brands.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 20/Eofy-sale-7-2022_1000.jpeg" alt="" width="600" height="400" /></p> <p>So what are you waiting for? Get started today and make the most of your financial year!</p> <p><strong>Written By Aniqa Ajward</strong></p>urn:store:1:blog:post:22https://www.passu.com.au/7-tips-to-design-the-perfect-business-card7 TIPS TO DESIGN THE PERFECT BUSINESS CARD<p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 19/7-Tips-9_1000.jpeg" alt="" width="600" height="400" /></p> <p>A well-designed business card is one of the most important tools an entrepreneur has in their arsenal, it is the physical embodiment of your professional identity. Not only does it provide easy access to contact information, but a memorable, creative design can also help make a positive first impression and act as an extension of your brand by communicating your company’s unique style and personality. The design of your card, the information on it, and how you use it all play a role in your success. Business cards are one of the most overlooked pieces of marketing material. They’re often seen as an afterthought when in reality they’re one of the most important pieces. They can be a powerful branding and marketing tool if done well.</p> <p>When designing a business card, you must keep the following tips in mind.</p> <p><strong>1. Your card should represent your brand</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 19/7-tips-2_1000.jpeg" alt="" width="600" height="400" /><br /></strong></p> <p>As a business owner, you want to put your best foot forward and make a great first impression. One way to do this is by having an amazing business card that accurately represents your brand. It is one of the first things People see and it should reflect who you are and what you do. Your business card should be creative and eye-catching, while also being professional and polished. </p> <p><strong>2. Use high-quality materials</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 19/7-tips-3_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>A lot of people make the mistake of using flimsy paper or cards that are easy to bend or tear. This can make your card look cheap and unprofessional, that’s why it’s important to use high-quality materials for your card. You must use a heavy stock paper or card that feels good in the hand. This will show the recipient that you put some thought into your card and that you’re serious about your business.</p> <p><strong>3. Make sure the information is legible</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 19/7-tips-4_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>One of the most important things you can do when starting your own business is to make sure your business card is legible. When you hand someone your business card, the goal is for them to put it in their pocket and take it out later to remember who you are and how to get in touch. If the person can't read your information, that's not going to happen. Use a clear font, choose a dark color for the text, and limit the amount of text. To make sure your business card is legible: You should include all of the necessary information, such as your name, title, company name, website, and contact information.</p> <p><strong>4. Use a professional design</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 19/7-Tips-5_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>You may be tempted to design your business card, and there’s nothing wrong with that. But if you want to make sure that it looks great and reflects well on your business, it’s best to leave it to the professionals. A professional designer will know how to use the space effectively. Business cards are an important part of networking. They give people a way to remember you and your contact information. You want your business card to look professional so that people will take you seriously. When designing your business card, there are a few things to keep in mind. The most important thing is to use a professional design program, like Adobe Photoshop. This will ensure that your card looks high-quality and polished. You also want to make sure the card is sized appropriately - not too small or too large.</p> <p><strong>5. Incorporate your logo</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 19/7-tips-6_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>To make sure that your business card leaves a lasting impression, you should consider incorporating your logo on it. Your logo is one of the most important aspects of your branding. It is what people see and remember when they think about your company. Having it on your business card will help to reinforce your branding and make it more memorable. Your logo is the face of your company, and it should be front and center on your business cards. It’s also important to use a high-quality logo that will stand out and be memorable. Don’t skimp on the quality of your logo just to save a few bucks.</p> <p><strong>6. Use typography to your advantage</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 19/7-tips-7_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p style="text-align: left;">When designing your business card, you want to make sure that you are using every tool at your disposal to make it as visually appealing as possible. Typography is a great way to add some extra flair to your card and help it stand out from the rest. There are a few things to keep in mind when using typography on your business card. First, make sure that the typeface you choose is legible and easy to read, you don’t want people to have to squint or strain their eyes to read your card. Secondly, make sure the typeface is appropriate for your industry and is consistent with the overall aesthetic of your card. </p> <p style="text-align: left;"><strong>7. Proofread your card</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 19/7-tips-8_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>One way to ensure that your business card represents your brand well is to proofread it. Typos on a business card can make you look unprofessional and careless. Make sure to take the time to review your card and catch any mistakes. If your card has any incorrect information, it can ruin all of your hard work. So proofread your card carefully before you print it! When proofreading your business card, be sure to check for the following:</p> <p>- Spelling mistakes</p> <p>- Incorrect contact information</p> <p>- Grammatical errors</p> <p>- Typos</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 19/7-tips-1_1000.jpeg" alt="" width="600" height="400" /></p> <p>Business cards are small in size, but they can pack a lot of punch. They provide a way for potential customers to get information about your company and how to contact you. A well-designed business card can make all the difference. It's a representation of you and your company, and it's a great way to start a conversation. This article provides seven tips to help you design the perfect business card.</p> <p>If you are looking for a professional to help you with your business cards, check out our business card printing services and get started today. Passu is trusted by many and renowned for its best quality products and efficient services available at affordable rates, get anything and everything designed and delivered to your destination without a hassle. We are here to help you create the perfect card to represent your business, reach out to us for a quote.</p> <p><strong>Written By Aniqa Ajward</strong></p>urn:store:1:blog:post:21https://www.passu.com.au/how-to-create-effective-signage-top-5-tipsHOW TO CREATE EFFECTIVE SIGNAGE – TOP 5 TIPS<p>A good sign is an affordable way to promote your business. However, most people do not realise that many factors go into making a good sign. Signage is an important part of any business, yet it is often overlooked. Poor signage can confuse customers and lead to mistakes, while good signage can help customers find what they are looking for quickly and easily. It is often one of the first and most important impressions a customer will have of your business. It can be used to direct customers, provide information, or create an overall atmosphere.</p> <p>Here are five tips to help you create effective signage: </p> <p><strong>1. Make sure your signage is clear and easy to read</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 18/Create-Effective-Signage-2_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p style="text-align: left;">When you’re looking for a new business location, one of the most important factors to consider is how your signage will look. You want it to be easy to read from a distance, use clear fonts, for example, Sans-serif fonts are generally the best for this. Keep your text concise and to the point, make sure it’s large enough that it can be easily seen from the street.</p> <p style="text-align: left;"><strong>2. Use attractive colours that are easy on the eyes</strong></p> <p style="text-align: left;">When it comes to signage, there is one tried and true method for grabbing attention: using attractive colours. Attractive colours are one of the most important aspects of effective signage. Not only do they help to grab attention and communicate a message, but they can also be pleasing to look at and easy on the eyes.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 18/Creare-Effective-Signage-3_1000.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: left;">When choosing colours for your signage, it’s important to consider the environment in which it will be displayed. Use contrasting and eye-catching colours that go with your brand and make your signage stand out from the rest. Red, orange, and yellow are particularly eye-catching, as are blue and green. You can also use a mix of complementary colours to create an interesting effect. Choosing the right colours for your signage can be a great way to set your business apart from the competition and attract attention from potential customers. </p> <p style="text-align: left;"><strong>3. Be consistent with your branding throughout all of your signage</strong></p> <p style="text-align: left;">One of the most important aspects of branding is consistency. When people see your logo, they should immediately know it is your company. This is why it’s so important to be consistent with your branding in all aspects of your business, including signage.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 18/Create-Effective-Signage-4_1000.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: left;">Your signage is often the first thing customers see when they enter your store. It’s also one of the most visible aspects of your business, so it’s important to make a good impression. If you have different branding on your signage than what’s on your website or other marketing materials, customers will be confused and may not trust you. To create a consistent look for your signage, you need to create a style guide. This document will outline the fonts, colours, and graphics that you want to use in all of your signage. It will also specify the measurements and spacing requirements for each type of sign.</p> <p style="text-align: left;"><strong>4. Avoid clutter and keep your design simple</strong></p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 18/Create-Effective-Signage-5_1000.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: left;">Simplicity is key when it comes to signage design, keep it simple and cohesive with your branding. You want your customers to be able to quickly and easily understand what it is you’re trying to say. Too much text or too many images will only serve to confuse and overwhelm them, so don’t try to cram too much information into a small space. Keep your design simple and clean, and you’ll be sure to make a good first impression.</p> <p style="text-align: left;"><strong>5. Keep your signage updated and relevant</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 18/Create-Effective-Signage-6_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p style="text-align: left;">Signage is one of the most important forms of marketing for a business. It is the first and most noticeable form of advertising that a customer will see. For this reason, it is important to keep your signage updated and relevant to your current products and services. You should change your signage periodically to keep it fresh and interesting. If you have the same sign up for too long, people will start to ignore it. Changing your signage every so often will help to keep customers interested in what you have to offer, and remind them of your business' presence.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 18/Create-Effective-Signage-7_1000.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: left;">Signage is a great way to get your message out to the public. It can be used to direct people to your place of business, advertise your products or services, or provide information. It can help to create a visual identity for your company and drive foot traffic to your location. If your signage is not effective, you're just wasting your time and money. If you're looking to create the perfect and effective signage for your business, you can count on our team of Professionals at Passu. It is our mission to provide the highest quality service and offer cost-saving opportunities to our customers so that we can offer our clients the best we can. We provide affordable solutions so that you can get the best signage for your business, reach out to Passu today. We’d be happy to help you design something sure to get your message across. </p> <p style="text-align: left;"><strong>Written By Aniqa Ajward</strong></p>urn:store:1:blog:post:20https://www.passu.com.au/how-to-choose-unique-corporate-giftsHOW TO CHOOSE UNIQUE CORPORATE GIFTS<p class="p1"><span class="s1"><span lang="EN-GB">Choosing the right corporate gifts for your business is essential in gaining customer loyalty. There are many different types of companies that can give out many different types of gifts to their clients, employees, or business partners. But it all depends on what you are trying to accomplish with your company and who your target audience is.</span></span></p> <p style="text-align: left;"> </p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 17/Unique-Corporate-Gifts-1_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">The following article gives some great tips on how to choose the right corporate gifts for your company.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">The first step to picking out the right kind of gift is you must decide what type of target market you're going after and who your actual clients are. </span></span></p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">Choosing the right kind of gift for your business</span></strong></span></p> <p class="p1" style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 17/Unique-Corporate-Gifts-2_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">The right kind of gift can give you benefits that might not be so obvious at first, but they exist. After you have finalized who it is that you are targeting, the next step would be to choose what type of gift to give them. Since everybody has different tastes, there are many different options for this as well.</span></span></p> <p class="p1" style="text-align: left;"> </p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">What to do when you're stuck between choices</span></strong></span></p> <p class="p1" style="text-align: left;"> </p> <p class="p1" style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 17/Unique-Corporate-Gifts-3_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p2"><span class="s1"><span lang="EN-GB">A business gift represents your brand in the best possible way and will be used by the recipient for years to come. It should be of great value and reflect the core values of your company. Sometimes it can be difficult to choose which gift is the best and it's okay to be stuck between two or three options. If you have too many options to choose from and are unable to decide what exactly to get, then our dedicated team at Passu is here to help you.</span></span></p> <p class="p1" style="text-align: left;"> </p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">Choosing unique corporate gifts for your clients</span></strong></span></p> <p class="p1" style="text-align: left;"> </p> <p class="p1" style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 17/Unique-Corporate-Gifts-4_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">One important thing to keep in mind when choosing any kind of gift is that it should be unique. If you give out the same kind of gift over and over again to your clients then they will get bored and forget about you very quickly. This is why you must consider all of these different factors like who you're targeting and what they might like because this can make a huge difference in how successful you will be with your corporate gifts.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">Corporate gifts are important, but they need to be the right kind that fits your company's overall strategy, so choose carefully!</span></span></p> <p class="p1" style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 17/Unique-Corporate-Gifts-5_1000.jpeg" alt="" width="600" height="400" /></p> <p>We hope you’ve found our blog both informative and helpful. If you need ideas for a gift, contact Passu today!</p> <p>You may not be able to find corporate gifts or personalized items in your local stores, but that doesn’t mean you can't get the perfect gift you want. Contact us today and we'll help you select one of our many unique gifts from our wide range of offerings that are bound to make your recipient smile with joy. We have something special for every occasion at any budget - whether it's an employee appreciation day, a small token as thanks for your clients, or anything else under the sun! Passu has what you need - guaranteed.</p> <p><strong>Written By Aniqa Ajward</strong></p> <p class="p1" style="text-align: left;"> </p> <p style="text-align: left;"> </p>urn:store:1:blog:post:19https://www.passu.com.au/unique-promotional-items-to-make-your-business-stand-outUNIQUE PROMOTIONAL ITEMS TO MAKE YOUR BUSINESS STAND-OUT<p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-1_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">While you probably already know that promotional pens, mugs, and t-shirts are excellent marketing strategies, there are heaps of other items out there that can help your business stand out.</span></span> </p> <p class="p1"><span class="s1"><span lang="EN-GB">What follows is a list of a few unique promotional items your business can use to make the most of its marketing efforts.  </span></span></p> <p class="p1"><span class="apple-converted-space"><strong><span lang="EN-GB">Tote bags</span></strong></span></p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-2_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">These are a great choice for promotional products because they are always useful to have around.</span></span><span class="apple-converted-space"><span lang="EN-GB"> </span></span><span class="s1"><span lang="EN-GB">They can be used for everything from carrying groceries to bringing home documents, so when you hand someone with one of these custom bags, they'll think of your business every time they use it.</span></span></p> <p style="text-align: left;"> </p> <p style="text-align: left;"><strong><span lang="EN-GB">Custom water bottles</span></strong></p> <p style="text-align: center;"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-3_1000.jpeg" alt="" width="600" height="400" /></span></strong></p> <p class="p1"><span class="s1"><span lang="EN-GB">These are also among the most popular items in the world of marketing.</span></span><span class="apple-converted-space"><span lang="EN-GB"> </span></span><span class="s1"><span lang="EN-GB">Since everyone needs them and uses them regularly, handing out branded water bottles is an easy way to get your message out there daily without requiring too much effort.</span></span></p> <p style="text-align: left;"> </p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">Calendars</span></strong></span></p> <p style="text-align: left;"> </p> <p style="text-align: center;"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-4_1000.jpeg" alt="" width="600" height="400" /></span></strong></p> <p class="p1"><span class="s1"><span lang="EN-GB">People use calendars to keep track of important dates, and the design possibilities are only limited by your imagination. Offering an attractive calendar will also help establish your brand as one that cares about being up-to-date and trendy.</span></span></p> <p style="text-align: left;"> </p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">Business cardholders</span></strong></span></p> <p style="text-align: left;"> </p> <p style="text-align: center;"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-5_1000.jpeg" alt="" width="600" height="400" /></span></strong></p> <p class="p1"><span class="s1"><span lang="EN-GB">While most people store their business cards in a pocket or wallet, that makes them difficult to find when you need one. A better solution is a simple business card holder; with these, your brand will always be on display when clients make the effort to reach for it!</span></span> </p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">USB drives</span></strong></span></p> <p style="text-align: left;"> </p> <p style="text-align: center;"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-6_1000.jpeg" alt="" width="600" height="400" /></span></strong></p> <p class="p1"><span class="s1"><span lang="EN-GB">As more and more of our important data moves online, many businesses are switching from paper files to digital ones. For this reason alone, USB drives make fantastic promotional items - but they can also come in handy in times of necessity. Who doesn't need extra storage space from time to time?</span></span></p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">Flashlights</span></strong></span></p> <p class="p1" style="text-align: center;"><span class="s1"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-7_1000.jpeg" alt="" width="600" height="400" /></span></strong></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">People often keep flashlights in drawers or cupboards, which means that if there's a power outage then it might be a while before they get to use them. Promotional flashlights can be placed by the door, in a drawer, or anywhere else within easy reach for them to grab whenever they might need one.</span></span><span class="apple-converted-space"><strong><span lang="EN-GB"> </span></strong></span> </p> <p class="p1"><strong><span lang="EN-GB">Car phone holders</span></strong></p> <p class="p1" style="text-align: center;"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-8_1000.jpeg" alt="" width="600" height="400" /></span></strong></p> <p class="p1"><span lang="EN-GB">Smartphones have become an integral part of our lives. As we all know, using the phone in a car while driving is unsafe and highly prohibited, but it can be mounted onto the car and kept in view for easy access with the help of a phone holder that holds the phone safely while driving. A car phone holder is an essential accessory and everyone would love to have one in their car. Elate your customers by giving out phone mounts as promotional items.</span></p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">Face mask</span></strong></span></p> <p class="p1" style="text-align: center;"><span class="s1"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-9_1000.jpeg" alt="" width="600" height="400" /></span></strong></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">During pandemic outbreaks, a face mask can be a lifesaver since they make it easier for people to avoid the virus and reduce the chance of spreading infection. As wearing a mask has become the new norm these days, this can increase awareness of your brand while also protecting people.</span></span> </p> <p class="p1"><span class="s1"><span lang="EN-GB">If you’re looking to get custom promotional items with your logo or company name on them, look no further than  </span></span><span lang="EN-GB"><a href="http://www.passubranding.com.au/">www.passubranding.com.au</a></span><span class="s1"><span lang="EN-GB">. Passu promotional and merchandise store is a one-stop-shop for all your promotional needs.</span></span></p> <p class="p1" style="text-align: center;"><span class="s1"><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 15/Unique-promotional-items-10_1000.jpeg" alt="" width="600" height="400" /></span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">We offer unique items that can be customized to suit whatever you’re looking for. We’ve been supplying promotional items and we’re confident that our team of experts can help you find the right products to suit your needs. Search through our wide range of promotional items and find the perfect one to get it customized. If you need help choosing from an extensive variety of promotional products, contact us today and we’ll guide you the way!</span></span></p> <p class="p1"><span class="s1"><strong><em><span lang="EN-GB">Written By Aniqa Ajward</span></em></strong></span></p> <p class="p1" style="text-align: left;"> </p> <p class="p1" style="text-align: left;"> </p> <p class="p1" style="text-align: left;"> </p> <p style="text-align: left;"> </p>urn:store:1:blog:post:16https://www.passu.com.au/why-your-logo-design-is-crucial-for-businessWHY YOUR LOGO DESIGN IS CRUCIAL FOR BUSINESS<p> </p> <p> </p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;"><img src="/images/uploaded/Blogs/Blog 14/Why-logo-design-is-crucial-1_1000.jpeg" alt="" width="600" height="400" /></span></p> <p><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">One of the most important aspects of any business is its branding. It's what sets you apart from your competitors and can make or break your success. And while there are many different aspects to a successful brand, one of the most important ones is your logo design. Your logo should be unique, memorable, and instantly recognizable so that people know who you are when they see it.</span> </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">It’s hard to stand out in a saturated market, but with the right design, your company can gain an edge. Logo design is one of the most important elements in marketing and branding. Whether you need inspiration for your next project or want more information about how logos work, we've got it all here.</span></p> <p> </p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong>How do you create a unique logo? </strong></span></p> <p> </p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;"><strong><img src="/images/uploaded/Blogs/Blog 14/Why-logo-design-is-crucial-2_1000.jpeg" alt="" width="600" height="400" /></strong></span></p> <p style="text-align: left;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Well, there are a few ways. First, think about the kind of company you're in and what your business is all about. </span></p> <ul> <li><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">      Is it artsy or professional? </span></li> <li><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">      Are you high-end or low-key? </span></li> <li><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">      What colors represent your brand well? </span></li> </ul> <p dir="ltr"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">You can also look at other logos that inspire awe for their creativity to see if any of those will work for yours too. Don't be afraid to get creative with using shapes, textures, and gradients either - just make sure they match up with the personality of your brand! And last but not least, always remember this: don't try to copy someone else's idea because chances are good that person already knows theirs is original (or so they should, anyway). That's why it's important to get a professional logo design from the start.</span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;"> <img src="/images/uploaded/Blogs/Blog 14/Why-logo-design-is-crucial-3_1000.jpeg" alt="" width="600" height="400" /></span> </p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Startups and small business owners often overlook this crucial step because they're trying so hard to grow their company that getting a professional touch seems like just one more thing on an already long list of things they need to do. Creating a unique logo design can seem like an impossible task sometimes, but there are plenty of creative options out there to choose from. So go ahead and find your perfect match today!</span></p> <p style="text-align: left;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">Professional logo design is crucial for any business - it sets you apart and provides a memorable touch. Having a unique logo will make your brand more recognizable than anything else. It'll also help with personal branding as well!</span></p> <p style="text-align: center;"><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"> <img src="/images/uploaded/Blogs/Blog 14/Why-logo-design-is-crucial-4_1000.jpeg" alt="" width="600" height="400" /></span></p> <p><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;">You want your customers to remember you. This is why it’s so important that you have a brand identity and logo with which they can identify. Passu understands the unique design concept and can assist you with branding, leading to uniforms and merchandise.</span> </span></p> <p><span style="font-size: 10pt;"><span style="font-family: arial, helvetica, sans-serif;"><strong>Passu</strong> <strong>Fashion Store </strong>specializes in creating products with style and substance. We create items with not only stylish design but also tangible qualities like durability so customers can find something meaningful and enjoyable at any price point. Having a unique logo will help you stand out from the crowd and will ultimately be a part of your company’s marketing strategy. With that in mind, if you’re looking for help with branding and merchandising, contact Passu. </span> </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;">We are here to optimize the process for printing/embroidering your brand logos on uniforms and other promotional items. We know that your business is unique and a reflection of you!</span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 8pt;"> </span></p> <p><span style="font-family: arial, helvetica, sans-serif; font-size: 10pt;"><strong><em>Written By Aniqa Ajward</em></strong></span></p>urn:store:1:blog:post:15https://www.passu.com.au/pro-tips-to-increase-sales-during-unprecedented-covid-19-lockdownsPRO TIPS TO INCREASE SALES DURING UNPRECEDENTED COVID-19 LOCKDOWNS<p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 13/Pro-tips-to-increase-sales-1_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">It's no secret that the world is facing a lethal virus that has caused panic across many countries. The virus and its effects are unprecedented, but what can you do to promote your company during this chaos? </span></span> </p> <p class="p1"><span class="s1"><span lang="EN-GB">This blog post will be outlining some tips on how business owners can use social media to increase awareness of their company.</span></span></p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">1) Introduce your company and the services offered</span></strong></span> </p> <p class="p1"><span class="s1"><span lang="EN-GB">Social media is a great way to introduce your company and the services you offer, even if they are very niche. Share pictures of past projects or employees that show off your business. If people know who you are, they'll be more inclined to see how their support can make an impact on your business.</span></span></p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">2) Use visual content to increase brand awareness</span></strong></span> </p> <p class="p1"><span class="s1"><span lang="EN-GB">One of the most important aspects of social media is branding. With only 160 characters, you can't say too much about your company's services or what you're trying to accomplish. You have more room for creativity with visual content like pictures and videos; this will allow viewers to get a better idea of who you are as an individual or company.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">People are more likely to follow you on social media when they know what your company is about and its future goals.</span></span></p> <p class="p1" style="text-align: center;"><span class="s1"><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 13/Pro-tips-to-increase-sales-2_1000.jpeg" alt="" width="600" height="400" /><br /></span></span></p> <p><strong>3) Share great content every so often</strong></p> <p>Social media can be a big-time investment. If you don't take the opportunity to promote your company, then it will just wither away and die.  There are many ways to share content on the various platforms; post pictures of new projects or something funny happening in your office for some good laughs because a sense of humor is important too. A lot of your followers will appreciate the effort and share it with their friends to help increase brand awareness.</p> <p class="p1"> </p> <p><strong>4) Talk about how you can help your clients during this difficult time</strong> </p> <p>It's not just your company that is affected by the pandemic. Your clients are also suffering from the negative impacts of being unable to work and provide for their families. You can use social media as a way to offer help with services like childcare or financial support during these tough times. If you're looking for ways to show how valuable your company is, this would be a great way to do so.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 13/Pro-tips-to-increase-sales-3_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">5) Blogging</span></strong></span></p> <p class="p1"><span class="apple-converted-space"><span lang="EN-GB">It can </span></span><span class="s1"><span lang="EN-GB">be a great way to get your company name out there, you can blog about how this virus has impacted your business or what it's like for those who work from home all day.</span></span><span lang="EN-GB"> <span class="s1">Blogs are also a great way to share your knowledge with others, as well as provide support for the readers.</span> <span class="s1">If you're looking to promote your company during these unprecedented times, blogging is an excellent way that doesn't require much extra effort on your end.  It's simple and personal while also being informative at the same time.</span></span> </p> <p class="p1"><span class="s1"><strong><span lang="EN-GB">6) Use Hashtags</span></strong></span><span class="s1"><span lang="EN-GB">!</span></span> </p> <p class="p1"><span class="s1"><span lang="EN-GB">Social media is about connecting with others who share the same interests as you and hashtags are a great way to do this.</span></span><span lang="EN-GB"> <span class="s1">You're providing information to those who need it and highlighting your company in the process. Hashtags also make advertising easier because people looking for these topics are more likely to find them and share them on social media, such as Instagram, Facebook, and Twitter e.t.c.</span></span></p> <p class="p1" style="text-align: center;"><span lang="EN-GB"><span class="s1"><img src="/images/uploaded/Blogs/Blog 13/Pro-tips-to-increase-sales-4_1000.jpeg" alt="" width="600" height="400" /></span></span></p> <p><strong>7) Share any information or resources that might help promote your company in times of crisis.</strong></p> <p>If you're looking for some creative ideas to promote your company, be sure to share any content that might come in handy. This could include a link or article with information about what it's like to work from home during a crisis or if there are any resources available related to childcare during this difficult time: post those as well. </p> <p><em>All of these tips combined will help you promote your business while also remaining safe during the pandemic.</em> </p> <p dir="ltr"><span style="text-decoration: underline;"><strong>How can Passu help you!</strong></span></p> <p>If you are looking to promote your brand and increase sales, reach out to Passu. Passu has high-quality products and offers the best promotional gear that allows customization on just about anything you want at an affordable rate. Passu offers embroidery/printing services that can make any brand look unique and well recognized. Moreover, Passu is a business with a cause, for every purchase you make at Passu, a certain percentage of it goes to charity. So you are not just a buyer at Passu, you become a charity donor and it's an honor that comes with every purchase made. Contact Passu today for promotions and further inquiries.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 13/Pro-tips-to-increase-sales-5_1000.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: center;"> </p> <p style="text-align: left;"><em><strong>Written By Aniqa Ajward</strong></em></p> <p dir="ltr"> </p> <p style="text-align: left;"> </p>urn:store:1:blog:post:14https://www.passu.com.au/how-to-make-the-most-out-of-your-marketing-and-promotional-budget-covid-19-perspectiveHOW TO MAKE THE MOST OUT OF YOUR MARKETING AND PROMOTIONAL BUDGET – COVID 19 PERSPECTIVE<p dir="ltr" style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 12/Marketing-promotional-budget-1_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">In today's competitive business environment, it is more important than ever to make the most out of your marketing and promotional budget.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">This blog post will go through some ways to make the most out of your budget when it comes to marketing and promotion post-pandemic.</span></span></p> <p class="p1"><strong>1. Spend on cost-effective promotional items</strong></p> <p class="p1"> </p> <p style="text-align: center;"><strong><span class="s1"><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 12/Marketing-promotional-budget-2_1000.jpeg" alt="" width="600" height="400" /></span></span></strong></p> <p class="p1"><span class="s1"><span lang="EN-GB">Spend on cost-effective promotional items, rather than expensive ones. This will not only help your expenditure but lead to increased demand or awareness of the product/service offered by your company.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">When it comes to cost-effective items, there are so many things you can choose from. Take a look at some of the following:</span></span><span class="apple-converted-space"><span lang="EN-GB"> </span></span> </p> <ul> <li class="p1"><span class="s1"><span lang="EN-US">Promotional pens- These </span></span><span class="s1"><span lang="EN-GB">are often a good idea because they're something that people use daily and therefore advertise the fact you have with every doodle! </span></span><span class="s1"><span lang="EN-US">And pens </span></span><span class="s1"><span lang="EN-GB">may seem like an easy option</span></span><span class="s1"><span lang="EN-US"> to choose as well.</span></span> </li> </ul> <ul> <li class="p1"><span class="s1"><span lang="EN-GB">USB sticks - These make excellent promotional tools because they're not only durable and functional but also have an added storage capacity that people may find useful when it comes to data backup or transferring files between devices!</span></span></li> </ul> <p style="text-align: center;"><span class="s1"><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 12/Marketing-promotional-budget-3_1000.jpeg" alt="" width="600" height="400" /> </span></span></p> <ul> <li class="p1"><span class="s1"><span lang="EN-GB">Mugs - There's nothing like drinking coffee out of your very own mug with its unique design on it!</span></span> </li> </ul> <ul> <li class="p1"><span class="s1"><span lang="EN-GB">T-shirts - They say people will wear your clothes if they remember you but how can they do that when there are so many fashion brands out there? Give them a reason to remember you by offering unique Tees of your brand.</span></span></li> </ul> <p class="p1"><span class="s1"><span lang="EN-GB">Promotional items aren't limited</span></span><span class="s1"><span lang="EN-US">, above mentioned items are just some examples.</span></span><span class="s1"><span lang="EN-GB"> The main idea is to choose something that best suits your company, while still being cost-effective since this undoubtedly helps in amping up awareness of the product or service offered by your business.</span></span></p> <p class="p1" style="padding-left: 30px;"> </p> <p class="p1"> <strong>2. </strong><strong>Revamp your website </strong></p> <p class="p1" style="padding-left: 30px;"> </p> <p class="p1" style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 12/Marketing-promotional-budget-4_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p class="p1"><span class="s1"><span lang="EN-GB">New businesses need to keep their website up-to-date. One way of doing this is by revamping it periodically as well as making sure that the content on there remains fresh and relevant at all times. The good thing about a website redesign is, it adds value to your brand and even more so, it improves user experience.</span></span></p> <p class="p1" style="padding-left: 30px;"> </p> <p class="p1"><strong>3. Restrategizing marketing </strong></p> <p class="p1" style="text-align: left;"> <span class="s1"><span lang="EN-GB">Marketing should be an ongoing process that doesn't stop with one campaign. For this reason, it's important to stay on top of your game by re-strategizing the way you market and promote to keep up with changes in the industry. Just like how there are new trends every year for clothing, fashion brands need to change their marketing techniques too because they know people get bored easily!</span></span><span class="apple-converted-space"><span lang="EN-GB"> </span></span></p> <p class="p1"> </p> <p class="p1" style="text-align: center;"><span class="apple-converted-space"><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 12/Marketing-promotional-budget-5_1000.jpeg" alt="" width="600" height="400" /></span></span></p> <p class="p1"> </p> <p class="p1"><strong><span class="apple-converted-space"><span lang="EN-GB">4. Talk to experts</span></span></strong> </p> <p class="p1"><span class="s1"><span lang="EN-GB">It's not always easy to figure out the best way to do something so it is wise that you talk to experts in this area and get their opinion on what will work for your company. This should be done before spending any money, as they'll have a better understanding of what types of marketing strategies would best suit your business!</span></span><span class="apple-converted-space"><span lang="EN-GB"> </span></span></p> <p class="p1"> </p> <p class="p1" style="text-align: center;"><span class="apple-converted-space"><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 12/Marketing-promotional-budget-6_1000.jpeg" alt="" width="600" height="400" /></span></span></p> <p class="p1"><span lang="EN-GB" style="font-size: 10pt;">Passu understands that your company is your business and you want to get the most out of every marketing dollar. When money’s tight, it can be tough thinking about how to promote a low-budget brand during these unprecedented Covid times. That's why team Passu offers affordable promotional items for any budget! From custom embroidery/print on t-shirts or water bottles to any merchandise pieces with your logo printed in full colour - whatever promotion you need to revamp your marketing, Passu’s got it covered. Offering high-quality products to meet your needs that are both affordable and effective, team Passu is ready to work with you to find something that will get people talking about your brand.</span></p> <p class="p1"> </p> <p class="p1"><span style="font-size: 10pt;"><span lang="EN-GB">For creative ideas on how to promote your brands during these tough times, Passu is more needed than ever before. If you want help getting started with creating some hot promotions - Contact Passu today and see what options are available for an even more, cost-effective way to grow sales while promoting your brand on a low budget! Passu would love the opportunity to be a part of what makes sense for your business right now</span><span lang="EN-GB">.</span></span></p> <p class="p1"> </p> <p class="p1" style="text-align: left;"><em><strong>Written by Aniqa Ajward</strong></em></p>urn:store:1:blog:post:13https://www.passu.com.au/your-one-stop-shop-for-clothing-and-uniform-customizationYour One-Stop Shop For Clothing And Uniform Customization<p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 11/One-stop-shop-1_1000.jpeg" alt="" width="600" height="400" /></p> <p class="p1"><span class="s1"><span lang="EN-GB">Do you need a new wardrobe? Ready to purchase your next uniform? You've come to the right place! Passu Fashion Store is a one-stop shop</span></span><span class="s1"><span lang="EN-GB"> that specializes in fashion apparel and custom uniforms for all of your needs.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">Passu offers high-quality and affordable items from renowned brands around Australia and carries a wide variety of clothing as well as custom uniforms that will suit any industry! Whether you need new clothes or are looking to update your uniform and have no idea where to get them, Passu to the rescue!</span></span><s></s></p> <p class="p1" style="text-align: center;"><span class="s1"><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 11/One-stop-shop-2_1000.jpeg" alt="" width="600" height="400" /><br /></span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">At Passu Fashion store, fashion apparel like pants and shirts to accessories like hats</span></span><span class="s1"><span lang="EN-US">, bags, and shoes, etc. Everything is available.</span></span><span class="s1"><span lang="EN-GB"> As far as uniforms go, they are made according to your requirements individually or in bulk, so it’s super easy if you're ordering uniforms for an entire company. No matter what type of attire you need, be it corporate, casuals, or even accessories – Passu’s got the best selection around at prices everyone can afford. What's more – you can get them delivered to your doorstep!</span></span></p> <p class="p1" style="text-align: left;"><span class="s1"><span lang="EN-GB"><strong><span lang="EN-GB">Fashion Apparel/Uniform Customisation</span></strong><br /></span></span></p> <p class="p1" style="text-align: center;"><span class="s1"><span lang="EN-GB"><strong><span lang="EN-GB"><img src="/images/uploaded/Blogs/Blog 11/One-stop-shop-3_1000.jpeg" alt="" width="600" height="400" /><br /></span></strong></span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">Passu offers a wide variety of customizations to make your branding look unique and provides embroidery</span></span><span class="s1"><span lang="EN-US">/printing service </span></span><span class="s1"><span lang="EN-GB">on just about anything you can think of - from tees and sweatshirts to hats and more! You can get full-color sublimation printing for any product available at Passu, so it's perfect if you're looking for something </span></span><span class="s1"><span lang="EN-AU">]</span></span><span class="s1"><span lang="EN-GB">unique that'll distinguish your company in the marketplace.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">In addition to Passu’s great selection of customized apparel and accessories, promotional items are offered with every purchase made just to elate all loyal customers. Passu has an excellent variety of products and their prices are unbeatable!</span></span></p> <p class="p1"><strong><span lang="EN-AU">High-quality Products</span></strong></p> <p class="p1"><span class="s1"><span lang="EN-GB"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 11/One-stop-shop-4_1000.jpeg" alt="" width="600" height="400" /></span></span></p> <p class="p1"><span lang="EN-GB">Passu <span class="s1">guarantees high-quality products with affordable pricing no matter what you order. Whether it’s fashion clothing or custom uniforms, selected items come with a discount and customization option available!</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">If you’re looking for a one-stop shop to take care of all your custom clothing and uniform needs, look no further than Passu. With embroidery/print customization services, Passu can create unique uniforms that will help your business stand out from the crowd. Also with an easy online ordering system, you never need to worry about being stuck with stock items again.</span></span></p> <p class="p1"><span class="s1"><span lang="EN-GB">Passu is here to help you by providing quality logo design services at prices that will work for any budget and is happy to customize uniforms with top-notch embroidery service so employees can have a more unique look while representing your company in style! Passu’s goal is to provide you with the best quality clothing and uniforms, at a great price. And with the brilliant services at competitive rates, there has never been a better time than now to contact </span></span><span class="s1"><span lang="EN-US">or visit Passu online fashion store.</span></span></p> <p class="p1" style="text-align: center;"><span class="s1"><span lang="EN-US"><img src="/images/uploaded/Blogs/Blog 11/One-stop-shop-5_1000.jpeg" alt="" width="600" height="400" /><br /></span></span></p> <p class="p1" style="text-align: left;">Written By Aniqa Ajward</p> <p class="p1"> </p>urn:store:1:blog:post:12https://www.passu.com.au/digitalisation-of-fashion-apparel-industries-amid-covid19Digitalisation Of Fashion And Apparel Industries Amid Covid19<p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 10/Digitalisation-of-fashion-1_1000.jpeg" alt="" width="600" height="400" /></p> <p>The COVID-19 pandemic has led to a dramatic change in the world’s economy. Coronavirus is the kind of guest you never knew existed, appeared out of the blue and is taking forever to leave. Not only has it affected the health of people but also the global economy, the social and economic disruption caused by the pandemic is disgruntling; leading to economic stagflation, business closures, high unemployment rates. </p> <p>An avalanche of industries has been affected by the pandemic, one of which is the <strong>Fashion Industry</strong>. Fashion is one of the most challenging fields and plays an important role in the global economy. Whilst this pandemic has brought unprecedented challenges for Fashion retailers from all four corners of the world, it’s no hindrance to those hustlers who never stop hustling come what may. Even during this critical time, some have found new and creative ways to thrive and survive the pandemic. Indeed, optimists find opportunity in every difficulty.</p> <p><strong>Digitalisation</strong></p> <p style="text-align: center;"><strong><img style="undefined" src="/images/uploaded/Blogs/Blog 10/Digitalisation-of-fashion-2_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>Many companies are striving hard to be on the cutting-edge of modern technologies to somehow reach the audience and keep their business up and running. </p> <p>The emerging of digital technology is a lifeline for fashion brands as many bricks and mortar businesses have been closing down. Since customers are switching from in-store shopping to online, Industries that were not digitized, also have brought their businesses online with easy payments and delivery services.</p> <p>Emails, social media and other digital channels have made it easier for fashion industries to market their businesses and for customers to make purchases while staying at home. </p> <p><strong>Online Shopping </strong></p> <p style="text-align: center;"><strong><img style="undefined" src="/images/uploaded/Blogs/Blog 10/Digitalisation-of-fashion-3_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>Do not trust just anyone selling online because it could be a scam too, some create fake sites pretending to be legitimate sellers just to deceive customers and get all the money. To avoid falling prey to such online shopping scams, you must do proper research and find the right seller you trust. </p> <p><strong>Passu Fashion Store </strong>maintains the highest standards in online shopping, where all the transactions are securely processed using encrypted square platform. Passu offers more than 20,000 products, including; Hi-Visibility Work Clothing, Casual Wear, Corporate Wear – in a nutshell, Passu has products suited to every industry.</p> <p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 10/Digitalisation-of-fashion-3_1000.jpeg" alt="" width="600" height="400" /></p> <p><strong>Shopping made easy with Passu, </strong>You can reach Passu via digital platforms like Instagram, Facebook, Twitter, and Email, anytime from anywhere. With a range of fashion apparel from renowned Australian brands, Passu is trusted by many and provides both B2B and B2C services. Explore the variety of best products available and enjoy the perks of shopping with Passu,</p> <ul> <li>      Trusted seller </li> <li>      Best prices</li> <li>      Saves your time and effort</li> <li>      Shop at the convenience of your home</li> <li>      Discount on selected items</li> <li>      High-quality products</li> <li>      Comfortable wear</li> <li>      Promotional items</li> <li>      Customization based on your requirements</li> <li>      Doorstep delivery</li> <li>      Secured payment </li> <li>      Hassle-free Inquiries</li> <li>      Friendly &amp; efficient service</li> </ul> <p>Shop with confidence at Passu!</p> <p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 10/Digitalisation-of-fashion-5_1000.jpeg" alt="" width="600" height="400" /></p> <p><strong><em>Written By Aniqa Ajward</em></strong></p> <p><strong><em>References: </em></strong></p> <p><a href="https://www.tradegecko.com/ebooks/digital-transformation-fashion-apparel-industry"><strong><em>https://www.tradegecko.com/ebooks/digital-transformation-fashion-apparel-industry</em></strong></a></p> <p><a href="https://www2.deloitte.com/ch/en/pages/consumer-industrial-products/articles/ultimate-challenge-fashion-industry-digital-age.html"><strong><em>https://www2.deloitte.com/ch/en/pages/consumer-industrial-products/articles/ultimate-challenge-fashion-industry-digital-age.html</em></strong></a></p> <p><a href="https://www.mckinsey.com/industries/retail/our-insights/fashions-digital-transformation-now-or-never"><strong><em>https://www.mckinsey.com/industries/retail/our-insights/fashions-digital-transformation-now-or-never</em></strong></a></p>urn:store:1:blog:post:11https://www.passu.com.au/what-is-ppe-a-complete-guideWhat is PPE? A Complete Guide<p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 9/Ppe-guide-1_1000.jpeg" alt="" width="600" height="400" /></p> <p>We often spot workers wearing high protective attires from top to toe and you must have even noticed that not every ordinary person wears it. Such types of equipment are designed and are especially worn by workers who may be exposed to a risk to their health and safety while at work. </p> <p>On this blog you’ll learn what PPE is, the different types, when and where it should be worn, and where to get the right PPE.</p> <p><strong>What is PPE?</strong></p> <p>Personal Protective Equipment (PPE) is worn by employees mainly to protect themselves from hazards that include physical injuries, chemicals, biohazards, heat, electrical and airborne particulate matter. PPE is carefully designed to ensure safe and healthy working conditions for employees.</p> <p><strong>Types of PPE</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 9/Ppe-guide-2_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>PPE can be categorised from head to toe depending on the types of hazards. To minimise exposure to hazards, the types of equipment worn to protect the body are as follows,</p> <p>1. <strong>Head protection </strong></p> <ul> <li><strong>Safety helmets/hard hats </strong>– worn to protect the head against impact blows and also to protect against electric shock.</li> </ul> <p>2.  <strong>Face protection </strong></p> <ul> <li><strong>Goggles </strong>– prevent eye injuries caused by chemicals, sand or cement chip and other solid particles.</li> <li><strong>Respirators</strong> – protect the wearer from inhaling contaminants in the air.</li> <li><strong>Face Shield </strong>– worn over the eyewear to provide additional protection from blood-borne hazards.<strong>     </strong></li> </ul> <p> 3.  <strong>Hearing Protection </strong></p> <ul> <li><strong>Earplugs/ear muffs </strong>– should be worn by workers who are exposed to noise levels that may cause hearing impairment.</li> </ul> <p>4.  <strong>Skin Protection </strong></p> <ul> <li><strong>Gloves</strong> – since the majority of work is done with hands, the worker must wear gloves to prevent various skin hazards like injuries, infections etc. </li> </ul> <p>5.  <strong>Protective Clothing</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 9/Ppe-guide-3_1000.jpeg" alt="" width="600" height="400" /></strong></p> <ul> <li><strong>High-Visibility </strong>– a type of safety clothing made of retro-reflective fluorescent material that is designed to provide high visibility during the day/night. Hi-vis comes in bright colours and the wearer could be easily spotted from anywhere.</li> </ul> <p><strong>When is PPE required,</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 9/Ppe-guide-4_1000.jpeg" alt="" width="600" height="400" /></strong></p> <p>Employees need to know when and where PPE should be worn. Some common hazards where PPE is required are,</p> <ul> <li>      Loud noises that could affect your hearing</li> <li>      Harmful chemicals</li> <li>      Construction sites or other areas where there’s a high probability of objects falling</li> <li>      Lasers that affect your eyes</li> <li>      Sharp objects that could cause physical injury</li> <li>      Harmful dust</li> <li>      Sources of electricity, where electric shocks may occur</li> <li>      Extreme temperatures </li> </ul> <p><strong>Note- </strong>Using PPE is an extra safety measure, employees should work with caution at all times and follow guidelines for maximum safety. Only when hazards in the workplace cannot be eliminated by other risk controls, employers should provide PPE to their employees.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 9/Ppe-guide-5_1000.jpeg" alt="" width="600" height="400" /></p> <p><strong>When buying a PPE,</strong></p> <p>You must consult with the supplier to make sure you’re buying the right PPE, tell them your requirements and get the PPE suitable for your work environment. PPE is not an item of ordinary clothing, it’s important to check that the material you buy is of high quality and will protect you from hazards. And choose wisely where you buy it because that’s important too.</p> <p>When it comes to buying PPE, the first question you would ask yourself is  “how to choose the right PPE and where to find the best quality material?” well the answer is <strong><em>Passu Fashion Store! </em></strong>With a wide selection of safety apparel, high-vis jackets and more. Passu offers high-quality PPE products to help keep workers safe, paying heed to your requirements one by one, not only does Passu sell PPE but also provides free consultation service to those looking to buy it.</p> <p><strong>Branding made easy with Passu, </strong>you can get your brand logos printed/embroidered on your safety apparel/equipment and get it delivered to your place without a hassle. Passu offers the friendliest service and best prices in safety gear, hands down it’s the right destination to get your safety workwear. Purchase with Passu and indulge in the comfort of the safety wear.</p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 9/Ppe-guide-6_1000.jpeg" alt="" width="600" height="400" /></p> <p>Personal Protective Equipment is typically worn to reduce employee exposure to hazards, it is only appropriate for an employee to wear PPE when there are hazards present at the workplace. It’s not something that’s worn regularly, the wearer should know when it is required and not. It should be borne in mind that choosing and using the right PPE is crucial. It’s also important to make sure that it is maintained well. </p> <p><em>Written By Aniqa Ajward</em></p> <p><strong><em>References:</em></strong></p> <p><a href="https://www.shponline.co.uk/ppe-personal-protective-equipment/?amp"><em>https://www.shponline.co.uk/ppe-personal-protective-equipment/?amp</em></a></p> <p><a href="http://www.osha.gov/personal-protective-equipment"><em>http://www.osha.gov/personal-protective-equipment</em></a></p> <p><a href="https://www.safeopedia.com/definition/916/high-visibility-jackets"><em>https://www.safeopedia.com/definition/916/high-visibility-jackets</em></a></p> <p><a href="https://www.safeworkaustralia.gov.au/ppe"><em>https://www.safeworkaustralia.gov.au/ppe</em></a></p> <p><a href="https://www.creativesafetysupply.com/qa/ppe/what-situations-require-ppe"><em>https://www.creativesafetysupply.com/qa/ppe/what-situations-require-ppe</em></a></p>urn:store:1:blog:post:10https://www.passu.com.au/afterpay-australian-fashion-week-2021-highlights-2Afterpay Australian Fashion Week 2021 - Highlights<p dir="rtl" style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 1_1000.jpeg" alt="" width="600" height="300" /></p> <p><span style="font-size: 8pt;">Afterpay Australian fashion week hosted by carriageworks in Sydney came into the spotlight for the first time in 2021 and left the audience in awe of the fashion world. The jaw-dropping event showcased the creative talent of the Australian fashion industry to the world. The event also hosted several panel discussions and special events led by the industry veterans, and featured the “Future of Fashion” runway focusing on sustainability as well as highlighting Australia’s first nation designers. It was a great opportunity for every fashion enthusiast around the world!</span></p> <h2><span style="font-size: 8pt;">Here are the highlights from the AAFW 2021,</span></h2> <p><strong>DAY 1<br /></strong></p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 2_1000.jpeg" alt="" width="600" height="300" /></p> <ul> <li>Australian-British emerging designer Jordon Dalah, well known for his trademark pillowy, oversized silhouettes, gave a grand opening to the show presenting his lavish-looking, cocoon-like pouf of garments. The event started with an ear-piercing soundtrack in the background while models walked one after the other flaunting their puffy dresses.</li> <li>Beth and Tess MacGraw, founders of the Australian label Macgraw presented their porcelain prints and embroidered tulle design for Resort ’22. Sisters showcased their collection off-site on the lawns of a heritage home in Darling Point for an optimistic outlook.</li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 3_1000.jpeg" alt="" width="600" height="300" /></p> <ul> <li>Alice McCall, the Australian fashion label is a brand that designs women’s party wear, playsuits, and separates presented their disco-ready collections with stylish sequined prints and 70’s minis.</li> <li>In  the Rebecca Vallance show, models strutted down the runway to a 70’s rock soundtrack, wearing skin-tight dresses with plunging necklines, backless cuts, and lush velvety fabrics.</li> </ul> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 4_1000.jpeg" alt="" width="600" height="300" /></p> <ul> <li>“Romance Was Born”, the contemporary fashion house in Sydney founded by the designer duo Anna Plunkett and Luke Sales turned the night into a magical one and took the audience’s breath away; they transformed the venue with colourful lights, flowers, and a carousel. The show was a mix of fashion, art, and theatre, a complete fantasy. Models walked wearing feathered confections, crocheted and beaded dresses. They also presented two lines, “Arts and Crafts” and “RWB Forever”. Overall, the show left the audience awestruck.</li> </ul> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 5_1000.jpeg" alt="" width="600" height="300" /></p> <p><strong>DAY 2</strong></p> <ul> <li>A high-end Australian label founded by the Sydney-based sisters Alexandra and Genevieve Smart presented their resort collection featuring fluid lines and floor-skimming hems.</li> <li>Maggie Marilyn known for style and sustainability, founded by the New Zealand designer Maggie Hewitt showcased their latest “Forever” capsule collection; the fashion show was at the Centennial Homestead in favour of a more eco-friendly short film.</li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 6_1000.jpeg" alt="" width="600" height="300" /></p> <ul> <li>This year more designers eschewed the idea of segregating “womenswear” and “menswear” in favour of the new norm, gender fluidity. Marina Afonina, founder of Albus Lumen opted for a short film and also introduced unisex styles.</li> <li>The creative director at Oroton founded by Boyd Lane and a designer for 30 years, Sophie Holt staged her first runway at the AAFW 2021. Models strutted on the runway in full skirts and paper-bag waist pants printed with daisies, poppies, and thistles.</li> <li>Deborah Sams, the creative director at Bassike showcased their elevated but easy to wear collection focused on the outfits as a whole.</li> </ul> <p><strong>DAY 3</strong></p> <p style="text-align: center;"><strong><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 7_1000.jpeg" alt="" width="600" height="300" /></strong></p> <ul> <li>First Nations Fashion+Design’s Cairns-based Meriam Mer Woman Grace Lillian showcased an all-indigenous fashion, with the entire team of First Nations.</li> <li>Australian celebrities; Nikki Philips, Delta Goodrem, Montana Cox, Erin Holland, Vera Blue were gathered at the Gatsby House in Darling Point, the off-site presentation delivered sincere garden vibes with models lounging by the poolside in floral off-shoulder dresses and gingham fabrics.</li> </ul> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 8_1000.jpeg" alt="" width="600" height="300" /></p> <ul> <li>Daniel Avakian is an Australian brand renowned for impeccable tailoring and contemporary design. A make-up trend was on display at the show, where models wore graphic neon eyeliner to complement the designer’s avant-garde, sharp-tailored collection.</li> <li>Being the Sydney-based couture and jewellery designer, Mariam Seddiq presented a palette at her Resort ’22 collection, turned heads with her neoprene and crepe creations. </li> <li>KITX, a luxury designer fashion brand created with sustainable materials, founded by Kit Willow. The designer presented her sea-inspired collection; a shark print tee and singlets with an “Endangered” slogan for a cause.</li> </ul> <p><strong>DAY 4</strong></p> <p dir="rtl"><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 9_1000.jpeg" alt="" width="600" height="300" /></strong></p> <ul> <li>The designer Nikita Sernack launched her new brand RUMER at the AAFW, which lends a stylish approach to simple resort wear silhouettes.</li> <li>The new generation of designers from TAFE’s fashion, presented a fittingly eclectic mix to celebrate diversity.</li> <li>Six established designers featured artworks by contemporary indigenous Australian artists in Thursday’s group show. They presented designs perfect for warm weather.</li> </ul> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 10_1000.jpeg" alt="" width="600" height="300" /></p> <ul> <li>AUTUER launched by an Australian-born New York-based model Lucinda Taffs, staged her first runway show on 3<sup>rd</sup> June presenting the brand’s holiday-ready collection.</li> <li>Lordane Spyridon Gogos founded by Jordan Gogo and represented by a Trojan horse logo featured asymmetric patch-work printed dresses and quilted jackets with neon accents in a 90’s club hit soundtrack.</li> <li>Manning Cartell founded by Gabrielle Cartell along with sisters Vanessa and Cheryl presented a 70’s inspired luxe collection suitable for every occasion; draped keyhole dresses in charcoal and hot pink, striped skirt suits, and so forth, for Resort ’22.</li> </ul> <p><strong>DAY 5</strong></p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 11_1000.jpeg" alt="" width="600" height="300" /></strong></p> <ul> <li>Agni, founded by the husband and wife duo Lara and Matt Fells in Byron Bay featured timeless pieces like breezy summer suiting and sleek lines with a neutral palette; black, white, and stripes.</li> <li>Chiic activewear label “The Upside” founded by Jodhi Meares, opted out from a traditional runway and presented their athleisure collection in a stretch session at the Sydney Opera House.</li> </ul> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 12_1000.jpeg" alt="" width="600" height="300" /></p> <ul> <li>The Australian label “Karla Spetic” showcased photo-realistic botanicals for Resort ’22, mini skirts, tie-up knots, cut-out silhouettes, irregular stripes, and pastels were seen through the collection.</li> <li>Establishing his eponymous brand in 2010 and well known for precise tailoring and forward-thinking, Christopher Esber gave out some 00's vibes while models walked down the runway wearing his slinky collections.</li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 8/Blog 8/Passu-afterpay 13_1000.jpeg" alt="" width="600" height="300" /></p> <p>The fashion week was wrapped up with a grand opening of Afterpay’s future of fashion, as a symbol of flourishing again. The venue was strewn with confetti, celebrating the future of fashion as designs from several well-established designers were seen on the runway. The finale caused quite a stir with a glitter light show, dancers and models, and no doubt, the week ended on a high note. </p> <p><strong>Written by Aniqa Ajward</strong></p> <p> <em>References</em>:</p> <p><a href="https://www.afterpay.com/en-AU/afterpay-australian-fashion-week">https://www.afterpay.com/en-AU/afterpay-australian-fashion-week</a></p> <p><a href="https://amp.abc.net.au/article/100191990">https://amp.abc.net.au/article/100191990</a></p> <p><a href="https://www.elle.com.au/amp/news/afterpay-australian-2021-fashion-week-timetable-25311">https://www.elle.com.au/amp/news/afterpay-australian-2021-fashion-week-timetable-25311</a></p> <p> </p> <p style="text-align: center;"> </p>urn:store:1:blog:post:8https://www.passu.com.au/everything-you-need-to-know-about-the-tax-time-in-australia-eofy-2021Everything You Need To Know About The Tax Time In Australia – EOFY 2021<p>End of financial year sales is just around the corner and if you’re in a state of joy, just sit back and relax because not just you but the whole of Australia is at the end of its tether, awaiting the big sale! We are eating, sleeping, and breathing it. If you are new and wondering why everyone in Australia is hustling and bustling, talking ten to the dozen about it. <strong>Here’s why,</strong></p> <p style="text-align: justify;"> </p> <p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 7/Tax-Time-2.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p>As the fiscal year draws to an end, most retailers try to clear out stocks and make room for new products to flood in. Also, they strive hard to skyrocket their sales by offering great deals and attract customers to their products like no other time of the year.</p> <p> </p> <p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 7/Tax-Time-3.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p>If you are running a business, you can claim <strong>tax exemption</strong>, which in other words means claiming deductions for most business-related expenses. Besides, as a customer, you can save big by purchasing items from a retailer for a price lower than usual. It’s literally “spend less, save big” time of the year in Australia.</p> <p> </p> <p><strong>EOFY Sales 2021</strong></p> <p> </p> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 7/Tax-Time-4.jpeg" alt="" width="600" height="400" /><br /></strong></p> <p> </p> <p>In Australia, the end of financial year sales usually starts on the 1st of June and comes to an end on the 30th of the same month. Businesses try the best they can to buy and sell products at their earliest before the new fiscal year begins.</p> <p>Having said that, during this period retailers gear up for a massive sale and bring out in the open a range of products such as apparel, electronics, and accessories with a major price cut. Usually, a lot of money is spent on corporate uniforms as it is a ‘must wear’ in the industry.</p> <p>If you’re looking to get uniforms and other apparel during this season of sale. Hands down, Passu is the right destination for uniforms! Just like other retailers, Passu too has geared up for a sale this year.</p> <p><strong>EOFY sale at Passu!</strong></p> <p> </p> <p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 7/Tax-Time-5.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p>Passu has launched a <strong>20% EOFY OFFER</strong> on all products. Providing a wide range of products with high-quality materials and customization such as embroidery and printing of your company logo on uniforms, the team’s highly determined on satisfying their customers by delivering exceptional service and top-notch products. So don’t sweat it, get your uniforms tailor-made in a snap of fingers with Passu.</p> <p> </p> <p><strong>Why purchase from Passu?</strong></p> <p> </p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 7/Tax-Time-6.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p>Passu’s products are worth every penny. You can trust Passu and do the shopping in the comfort of your home without having to step out. Here are some of the reasons you should shop with us!</p> <p>• High-quality materials<br />• Wide collection<br />• Customization<br />• Meticulous embroidery/print<br />• Promotional products<br />• Multidisciplinary approach<br />• Easy online purchase<br />• Safe payment<br />• Hassle-free Inquiries<br />• Friendly and efficient service</p> <p> </p> <p>Don’t miss out on this great sale! EOFY sale comes around just once a year, although the sale lasts a month, it will come to a close in a blink of an eye. So hurry up and grab your uniforms before the sale ends!</p> <p> </p> <p>Blog by Aniqa Ajward</p> <table style="height: 143px;" width="776"> <tbody> <tr> <td> <p><strong>References:</strong></p> <p><a href="https://www.finder.com.au/end-of-financial-year">https://www.finder.com.au/end-of-financial-year</a></p> <p><a href="https://business.gov.au/finance/accounting/essential-tasks-at-end-of-financial-year-eofy">https://business.gov.au/finance/accounting/essential-tasks-at-end-of-financial-year-eofy</a></p> <p><a href="https://www.reckon.com/au/small-business-resources/end-of-financial-year/">https://www.reckon.com/au/small-business-resources/end-of-financial-year/</a></p> </td> </tr> </tbody> </table> <p> </p> <p> </p>urn:store:1:blog:post:7https://www.passu.com.au/5-tell-tale-signs-of-a-stagnant-brand5 Tell-Tale Signs Of A Stagnant Brand<h2> </h2> <p>“Your brand is a story unfolding across all customer touchpoints” – Jonah Sach</p> <p><br />Business industries are highly competitive and a brand can get outdated with time when a new brand emerges. A brand often leads to stagnation when there is no growth in the business. Finding new ways to compete has become vital in today’s world, it is important to keep up with the competition, evolve, and grow in order to keep your brand up-to-date and to prevent your company from falling behind the competition.</p> <p> </p> <p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 6/Tale-Signs-of-Brand-1.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: center;"> </p> <p>Here are 5 tell-tale signs that your brand has become stagnant,</p> <p><strong>1.</strong> <strong>Lack of transparency</strong><br />Brand transparency is imperative in today’s company growth. Good transparency is showcasing your values, vision, and mission. Although it’s walking on thin ice, what’s wise is not keeping anything under wraps. Your customers deserve to know everything about what you bring to market and a lack of transparency simply leaves them befuddled.</p> <p><strong>2. No innovation</strong><br />Innovation is the process of keeping your brand up-to-date by applying new techniques and establishing ideas to create new values. It’s important to renew your brand with time and keep it vibrant. Your brand is on the brink of falling behind if it lacks innovation whatsoever.</p> <p> </p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 6/Tale-Signs-of-Brand-2.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p><strong>3. Neglecting the brand</strong><br />Brand neglect is the last thing you would ever want to do because it can affect your current customers and prospective ones. Less evaluation of the brand, its positioning, and strategy can lead to stagnation.</p> <p><strong>4. Customers switching to another brand</strong><br />When your brand’s outdated and customers see no improvement, not only they stop talking about it but they eventually stop purchasing your brand and they switch to the most talked-about brand, which is new and updated. Losing customers is a terrible tell-tale sign of a stagnant brand.</p> <p> </p> <p style="text-align: center;"><img style="undefined" src="/images/uploaded/Blogs/Blog 6/Tale-Signs-of-Brand-3.jpeg" alt="" width="600" height="400" /></p> <p style="text-align: center;"> </p> <p><strong>5. Inefficacious mission</strong><br />It’s important that you check on the efficacy of your brand mission every now and again. If a brand fails to serve its purpose, it simply could be way off the mark.</p> <p>“When you look at the strong brand you see a promise” – Jim Mullen</p> <p>Beware of these signs to avoid stagnation. The business environment changes at a rapid pace, to stay ahead and set a benchmark against the competitors in the business world, it’s important that your brand remains active and progressive. With the service Passu offers, you can grow your business and keep your brand vibrant. Passu provides promotional products to boost sales, and heighten brand recall. Sail through the storm “the Passu way”!</p> <p><br />“Growth is never by mere chance, it is the result of forces working together” – James Cash Penney</p> <p> </p> <p> <img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 6/Tale-Signs-of-Brand-4.jpeg" alt="" width="600" height="400" /></p> <p> </p> <p> </p> <p>References:</p> <p><a href="https://www.linkedin.com/in/sabrinawoodworth">https://www.linkedin.com/in/sabrinawoodworth</a></p> <p><a href="https://www.forbes.com/sites/rhettpower/2020/10/25/is-your-business-stagnant-it-might-be-time-for-a-refresh/">https://www.forbes.com/sites/rhettpower/2020/10/25/is-your-business-stagnant-it-might-be-time-for-a-refresh/</a></p> <p><a href="https://www.workdom.io/blog/heres-what-happens-when-you-neglect-your-brand-reputation/">https://www.workdom.io/blog/heres-what-happens-when-you-neglect-your-brand-reputation/</a></p> <h2> </h2>urn:store:1:blog:post:5https://www.passu.com.au/whats-in-store-for-australias-apparel-industry-post-pandemicWhat’s in store for Australia’s Apparel Industry Post-Pandemic<p><strong>The Golden Years</strong></p> <p>From 2015-2020, the apparel industry chain was known to be a well-oiled machine. But as COVD-19 hit, harsh truths have come to light. Passu has recognized the cracks of this ancient world we once knew. The environment has been further tainted with a grappling virus; thus, igniting Passu to take deliberate actions. </p> <pre> </pre> <p><strong>Is COVID-19 a Dead End?</strong></p> <p>Based on the Australia Workwear or Uniforms Industry Market Research Report, research conducted that millions caught COVID-19 globally, while thousands have been declared dead. The majority of the cases were victims from the USA, Spain, Italy, and Germany. (2020, p. 12). </p> <p>Because of its severity, manufacturing and goods trades have come to a halt, affecting industrial chain hubs globally. Meanwhile, Melbourne had remained on lockdown for an extended period of time. Sydney, Australia’s central business district, was also mildly affected by the pandemic. This led to supply shortages, labor disruption, and a halt in sales. In turn, the uniform, workwear, and retail industry stopped receiving orders from companies, shrinking sales and outputs significantly. (Australia Workwear or Uniforms Industry Market Research Report, 2020, p. 17)</p> <p>With all this in mind, Passu is now ready to take on the mission to thrive in a better world that is not the only kind to customers but kinder to employees, the community, and the planet.</p> <p> </p> <p style="text-align: center;"><img src="/images/uploaded/Blogs/Blog 4/Picture 2.png" alt="" width="500" /></p> <p> </p> <p><strong>The Road to Redemption</strong></p> <p>Fortunately, the Australian government pursued efforts to subsidize a $1500 monthly salary fortnightly for affected workers in the country. This initiative, aptly called the Job Seeker Payment, has allowed affected workers such as individuals who are in between jobs, who are sick and injured, and businesses to stay afloat. (Services Australia on JobSeeker Payment Dec 2020)</p> <p>With this initiative and placement of strict restrictions like social distancing rules, smart lockdowns etc., the Australian government was able to sustain the threat. Today, with companies resuming to receive and fulfill orders, there’s been an improvement in sales. There are now several workwear or uniforms market analysis forecasts for the next seven years - a key tool for companies to gauge the feasibility of their future projects.  (Australia Workwear or Uniforms Industry Market Research Report, 2020, p. 54-63). With the return of jobs, the Australian economy has allowed for the JobSeeker Payment initiative to cut back on financial support to a “tiered system” that will, over time, be tapered to reduce payments depending on the rate of the employee (The Guardian on JobSeeker Covid Payment July 2020). In November 2020, Australian Prime Minister Scott Morrison announced Jobseeker Covid payment will be extended till March but will be cut to $150 a fortnight (i.e. Unemployed Australians will receive $150 less a fortnight) (<a href="https://www.theguardian.com/australia-news/2020/nov/10/jobseeker-covid-payment-extended-till-march-but-will-be-cut-to-150-a-fortnight">The Guardian on JobSeeker Covid extension Nov 2020</a>)</p> <p> </p> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 4/Picture 3.png" alt="" width="500" /></p> <p> </p> <p><strong>What Now?</strong></p> <p>Passu is sparking change through its <strong>#ThinkChange </strong>initiative: A holistic approach for companies to regain their footing through sustainable ways. With healthy work environments of diversity, equality, and ecological responsibility, an ideal workplace is also a safe space where employees are provided with ethically sourced and high-quality workwear. </p> <p>In collaboration with a dedicated design team, Passu will address your company’s uniform needs through delivering high-quality service and products, all while staying kind to the environment. Work with our team for free advice, fair quoted prices, and hassle-free inquiries through our online portal. In just a few clicks, you’ll experience the positive change that’s in store for you.</p>urn:store:1:blog:post:4https://www.passu.com.au/how-to-get-your-business-stand-out-from-a-sea-of-competitors-thepassuwayHow to get your business stand out from a sea of competitors #ThePassuWay<p style="text-align: justify;">When you want your business to stand head and shoulders from your competitors, you have to invest time, effort, and resources to ensure that it gets the attention it deserves. Besides intensive market research, tactical business strategies, and compelling communication campaigns, you should also look for an industry partner to help you achieve your brand and business goals.</p> <p style="text-align: justify;">We, at Passu, can help you achieve that. Here’s how:</p> <ul style="text-align: justify;"> <li><strong>Promotional products heighten brand recall</strong></li> </ul> <p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 2/brand-recall.png" alt="brand-recall" width="600" height="400" /><br />89% of customers remember the name of the company stamped on the promotional products they receive. (10 Promotional product stats that might surprise you - Australasian Promotional Products Association (APPA), 2020). Passu can help you improve better brand recall with our wide range of top-notch products. Choose from a variety of goods that you can personalize so your clients can get something memorable, personal, and one-of-a-kind.</p> <ul style="text-align: justify;"> <li><strong>How you brand your company makes all the difference</strong></li> </ul> <p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 2/branding difference.png" alt="branding-difference" width="600" height="400" /><br />Branding isn’t just about your sophisticated marketing collaterals, high-tech website, and fancy physical stores. How your employees present themselves is just as important as having cohesive brand colors and typography. Your people are your best brand ambassadors; hence, it’s integral to have them dressed in a way that speaks to your brand.</p> <p style="text-align: justify;">Passu offers you an opportunity to create cohesive and consistent branding by providing high-quality workwear uniforms and promotional products that best embodies your brand personality. We employ a skilled design team ready to connect with you to discuss unique designs that fit your branding. From company uniforms to unique corporate giveaways, you have the edge when choosing from our wide array of workwear choices.</p> <ul style="text-align: justify;"> <li><strong>Use promotional products to boost sales</strong></li> </ul> <p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 2/passu-mug.png" alt="passu-promotional" width="600" height="400" /><br />Passu gives you the perfect solution to working with limited advertising and marketing budgets. According to the Promotional Products Fact Sheet, 82% of customers develop a positive impression of companies that give out promotional items. Passu can help convert customer loyalty and retention with minimum investment by gifting your clients with things they find value in. </p> <ul style="text-align: justify;"> <li><strong>High-quality everything will always win in any businessman’s book</strong></li> </ul> <p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 2/business-success.png" alt="business-success" width="600" height="400" /><br />We pride ourselves on the high-quality products that we offer. This way, businesses related to Passu can be branded as such too. Discerning customers will always appreciate quality and will even pay a premium for products that offer excellent craftsmanship. </p> <ul style="text-align: justify;"> <li><strong>Customize according to your needs and preferences</strong></li> </ul> <p style="text-align: justify;"><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 2/passu-customization.png" alt="passu-customization" width="600" height="400" /><br />Passu’s customization services allow clients to create products with style and substance. We believe that every company has its unique requirements hence, we give them the full liberty to have their workwear tailor-fit to their needs. Passu offers a wide assortment of products that can be custom printed and embroidered according to your specific needs, tastes, and budget. </p> <p style="text-align: justify;">We partner with the best industry partners to provide our customers with excellent and innovative customization services. Our website lets our customers upload their designs on mock-up products so they can visualize the customized products on a real-time basis. This service saves us and our customers valuable time in the design process.</p>urn:store:1:blog:post:3https://www.passu.com.au/5-emerging-trends-in-australian-workwear-uniforms5 Emerging Trends in Australian Workwear Uniforms<p>Fashion styles come and go, but workwear is forever. To create the best uniforms for the current times, the industry continues to innovate and evolve to meet public needs. Here are five recent trends in Australian workwear</p> <ul> <li><strong>Uniforms remain a sound business investment</strong></li> </ul> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 1/Picture 2.png" alt="business-investment" width="600" height="400" /></strong></p> <p>Workwear within any organization helps create a professional company image and helps its brand generate exposure. Moreover, proper workwear can help add protection and security, as it’s made with the right material to keep the wearer safe on the job.</p> <ul> <li><strong>Hi-vis clothing will always be popular</strong></li> </ul> <p> <strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 1/hi-vis clothing.png" alt="hivis-clothing" width="600" height="400" /></strong></p> <p>High-visibility will always be a favorite workwear choice because it helps lessen accidents occurring from poor vision. Australia requires its workers to wear hi-vis clothing to ensure safety and asks that companies comply with their standards. Top hi-vis brands like DNC, Bisley, and JB’s Wear employ strict quality control processes to make sure they meet the highest AU/NZS standards.<strong> </strong></p> <ul> <li><strong>The use of sustainable and organic material is on the rise</strong></li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 1/Picture 4.png" alt="new-technologies" width="600" height="400" /></p> <p>With the consumers’ increased awareness of the environmental impact of fast fashion and man-made fabrics, more and more brands are leaning towards using sustainable clothing materials. At Passu, we make sure that the products we offer come from sustainable and ethical sources. We understand that modern users are prioritizing sustainability in their investments, and are willing to pay extra if it means being more socially and environmentally responsible. We support this initiative and it’s visible in our choice of partners and products we offer to the market. - areas that we, at Passu, are passionate about. Preserving the environment for future generations is a part of Passu’s #ThinkChange initiative.</p> <ul> <li><strong>New technologies in production</strong></li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 1/new-technologies.png" alt="new-technologies" width="600" height="400" /></p> <p>Many manufacturers are exploring new kinds of technology to develop workwear. AS Colour, for example, has committed itself to promote sustainable cotton production through the Better Cotton Initiative. Meanwhile, other technologies hope to improve efficiency and create better products, like Biz Collection’s wrinkle-resistant fabric, King Gee’s cooling garments, and Hard Yakka’s ShieldTec range with built-in heat protection features.</p> <ul> <li><strong>The smart-casual take on workwear</strong></li> </ul> <p><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 1/Picture 6.png" alt="smart-casual" width="600" height="400" /></p> <p>Because workwear is something people wear daily, how well it fits will always be most important. Good workwear should withstand the elements and unique conditions that employees are exposed to in the workplace. It would be in the company’s best interest if the clothes they invest in will last for a long time. In Australia, polo shirts or collared shirts are the go-to pieces for office wear as it looks polished and put-together without sacrificing comfort.</p>urn:store:1:blog:post:2https://www.passu.com.au/top-5-tips-for-boosting-your-brand-and-businessTop 5 Tips for Boosting Your Brand and Business<p style="text-align: justify;">Making your brand stand out can significantly increase your sales. This approach is a tried-and-tested formula that has been observed by business people, communicators, and marketers globally.</p> <p style="text-align: justify;">If you want to reap the fruits of your labor, you should also plant seeds to make your brand bloom. Here are some simple tips for creating a buzzworthy brand that, in turn, can boost your sales.</p> <ul style="text-align: justify;"> <li><strong>Strengthen Your Core</strong></li> </ul> <p style="text-align: justify;"><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 3/strengthen-core_1000.jpeg" alt="strengthen-core" width="600" height="400" /></strong></p> <p style="text-align: justify;">Before you can expect a sale, you must first lay the foundation. Start by doing your homework and establish the mission and vision for your brand and business. What are your goals? How do you plan to achieve them?</p> <p style="text-align: justify;">Identify your core strength and create a sound strategy on how to leverage it. A carefully planned brand architecture and tactical blueprint must be in place before you roll out your sales and marketing plan.</p> <ul style="text-align: justify;"> <li><strong>Speak Your Truth</strong></li> </ul> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 3/speak-truth_1000.jpeg" alt="speak-truth" width="600" height="400" /></strong></p> <p style="text-align: justify;">To build brand equity, loyalty, and trust, you must also connect well with your audience. How your target market perceives your brand, product, or services will play a critical part in your success story.</p> <ul style="text-align: justify;"> <li><strong>Understand Your Target Market</strong></li> </ul> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 3/target-market.png" alt="target-market" width="600" height="400" /></strong></p> <p style="text-align: justify;">Conduct market research and identify different customer touchpoints. Study customer demographics and psychographics. Understand what makes your market tick and find ways to share your brand values with them. Create valuable customer experiences by offering them opportunities to find value in your brand.</p> <ul style="text-align: justify;"> <li><strong>Tap Technology </strong></li> </ul> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 3/tap-technology_1000.jpeg" alt="tap-technology" width="600" height="400" /></strong></p> <p style="text-align: justify;">If you want your brand and business to stand head and shoulders above the rest, you must find an effective platform. These days, modern technology allows you better access to your niche market.</p> <ul style="text-align: justify;"> <li><strong>Expand Your Reach</strong></li> </ul> <p><strong><img style="display: block; margin-left: auto; margin-right: auto;" src="/images/uploaded/Blogs/Blog 3/expand reach.png" alt="expand-reach" width="600" height="400" /></strong></p> <p style="text-align: justify;">Do you sell apparel made from sustainable materials? Are you proud of your corporate efforts to support ethical work practices? If so, choose a medium that will best deliver your brand truths in a compelling and relatable way. Besides email marketing, online surveys, and social media, you can also expand your reach by promoting your products or services through online promotional platforms.</p> <p style="text-align: justify;">By building a strong brand, you can now look forward to boosting your sales.</p>