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Welcome to our store

Passu is an Australia-based online fashion store that offers clothing products, accessories, and promotional items with a multidisciplinary approach. Through the young founders’ profound interests in environmental and social issues, gender empowerment, providing opportunities for the LGBTQ+ community, and outstanding education, childcare, and healthcare, an unconventional track of offering and promoting consumer goods to the global market has been conceptualised and born. Read More

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Latest From Blog
5 Tell-Tale Signs Of A Stagnant Brand
5 Tell-Tale Signs Of A Stagnant Brand

“Your brand is a story unfolding across all customer touchpoints” – Jonah Sach


Business industries are highly competitive and a brand can get outdated with time when a new brand emerges. A brand o...

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The Impact of Work-Wear Uniforms
The Impact of Work-Wear Uniforms

Wearing a uniform is a rule imposed by most industries around the world and followed by employees to best represent the organization they work in, and it exemplifies the level of professionalism. Espe...

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What’s in store for Australia’s Apparel Industry Post-Pandemic
What’s in store for Australia’s Apparel Industry Post-Pandemic

The Golden Years

From 2015-2020, the apparel industry chain was known to be a well-oiled machine. But as COVD-19 hit, harsh truths have come to light. Passu has recognized the cracks of this ancient ...

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How to get your business stand out from a sea of competitors #ThePassuWay
How to get your business stand out from a sea of competitors #ThePassuWay

When you want your business to stand head and shoulders from your competitors, you have to invest time, effort, and resources to ensure that it gets the attention it deserves. Besides intensive market...

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5 Emerging Trends in Australian Workwear Uniforms
5 Emerging Trends in Australian Workwear Uniforms

Fashion styles come and go, but workwear is forever. To create the best uniforms for the current times, the industry continues to innovate and evolve to meet public needs. Here are five recent trends ...

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